At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here is a brief summary of their main points. You’ll also find links to their presentation decks to learn more. Mark Traphagen on October 31, 2018 In May 2016, … Continue reading Making your analytics work harder and smarter
Tom Cox — August 21, 2018 Follow @_yellowstep — August 21, 2018 The sales landscape is driven by speed. ‘Always be closing’ is still a mantra that is rife within the industry. But with the right approach to data, technology, and strategy, salespeople can break through to their prospects not only quicker, but smarter. And … Continue reading 8 Sales Industry Insights That Will Help You Sell Smarter [Infographic]
Henry Carless — June 8, 2018 — June 8, 2018 This is a case study about how our data scientists are writing automation scripts to free our PPC specialists from hours of manual work, enabling them to focus much more on strategic and creative tasks. Optimizing a Google AdWords campaign used to be simple: Some … Continue reading Smarter AdWords Bidding With Automatic Bid Adjustments
Michael Ugino — November 16, 2017 — November 16, 2017 eBay merchants offer everything from lightbulbs to vintage war posters on the marketplace. The platform’s niche products, like used items or one-of-a-kind collectibles, typically have fewer competitors than mainstream goods. eBay merchants offering these specialized goods are in smaller markets, so they have less information … Continue reading Sell Smarter on eBay: The Metrics You Need to Be Tracking
Contributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing success. Jim Yu on October 4, 2017 Despite the many ways Google has changed the search game over the last five years, one truth remains: content is the vehicle that drives your consumer interactions, engagements, experiences and, ultimately, … Continue reading 14 ways to get smarter with your content and SEO
Grace Cole — May 29, 2017 — May 29, 2017 Sleek, minimal, and clean are words that describe the trends in website design today. Have you ever wondered why web design is leaning this way? Think about social media or visit a big news website filled with advertisements. They’re examples of our incredibly busy and … Continue reading Designing “Smarter” With Minimalism
Columnist James Green explains why marketers need to evolve from a decades-old traditional paradigm and instead view back-to-school marketing as a year-round strategy. James Green on May 15, 2017 Like the world around us, Back to School (BTS) shopping has increasingly become more diverse and complex. No longer should marketers develop strategies and tactics … Continue reading A smarter approach to ‘back to school’ marketing
Virginia Franco — April 10, 2017 Follow @VAFrancoResumes— April 10, 2017 Last Fall, LinkedIn rolled out 3 tools to help users make informed decisions during a job search, and to help draw recruiter attention to their profiles, and to help them acquire critical skills. LinkedIn’s New Year roll out of a new User Interface shortly … Continue reading These 3 Underutilized LinkedIn Tools May Help You Engage in a Sharper, Smarter Job Search
Chloe Jung — February 27, 2017 — February 27, 2017 Everyone wants to get more out of their team. More focus, better efficiency, less rework, better results, faster decisions, smarter decisions. What if you could get there by sharpening only one skill? Shitty questions, you’re out. Precision questions, suit up! Recognizing the symptoms of bad … Continue reading Precision Questioning is the Shortcut to Smarter Work
Uwe Dreissigacker — February 24, 2017 Follow @uwedreiss— February 24, 2017 Invoicing can be a daunting experience, especially when many entrepreneurs and freelancers are busy juggling their main work: social media marketing. However difficult it may seem, invoices are crucial for getting positive cash flow, the real metric to determining the health and longevity of … Continue reading 5 Ways Smarter Invoicing Can Boost Your Social Marketing Business
