Stacy GoodmanJune 11, 2015 In the early days of social, it was the brand’s job to determine what products to promote, what content to create and what messaging to share. Whether publishing a line of text, an elaborate image or an experiential video, the goal was the same: to get your content in front of … Continue reading 3 Ways Smarter Search is Strengthening Visual Channels
Rachel Clapp MillerApril 24, 2015 The competitive nature of salespeople mean that they hate to lose. Giving up an opportunity to make a sale just isn’t in the typical salesperson’s DNA. Like a bad relationship, salespeople can linger too long hoping they’ll be able to change the circumstances. Sometimes though, you need to focus your … Continue reading Work Smarter: Don’t Waste Time on Deals That Won’t Happen
Gal BorensteinFebruary 26, 2015 “Have you seen what she said on Twitter? OMG, have you seen what he said on Linkedin that disparaged our channel partner? Really…? Every day, we read about social media posting faux-pas committed in the name of ‘openness’ and ‘transparency’ and ‘authenticity’ but in reality damaging the brand of their corporation … Continue reading 4 Key Strategies for Smarter Social Media Posting by CEOs [Infographic]
How do you re-engage visitors who leave your site before converting? Columnist Tim Ash provides some tips based on an human psychology. Tim Ash on December 5, 2014 People abandon websites for various reasons. If you’re lucky, they’ll come back to finish what they started; but more often than not, they just forget about … Continue reading Smarter Remarketing: Psychological Tricks To Bring Back Abandoned Visitors
Personally or professionally, and especially in sales, sometimes it’s not just about working harder, but about working smarter. You need strategies and solutions that make your work more effective – and not just ideas that require you put more time on the clock. With so much at stake in the sales process – such as … Continue reading 5 Practices To Implement For A Smarter Sales Process
