Forget Percentages — UK Smashes The EU In Mobile Marketing by Sean Hargrave , Staff Writer, July 2, 2018 Covering figures is interesting because all too often publications can be sucked into reporting on growth percentages, meaning that new and emerging markets leap out of the page as offering a far better investment opportunity than … Continue reading Forget Percentages — UK Smashes The EU In Mobile Marketing
Tag Archives: Smashes
A tale of two cake smashes: How to choose between live and recorded video
Should you use prerecorded or live video? Contributor Brent Hieggelke discusses what he learned from a ‘cake to the face’ experiment and how to choose the right fit for your organization. Brent Hieggelke on June 5, 2017 Video is growing as a medium for marketers, with 63 percent planning to increase their video budgets … Continue reading A tale of two cake smashes: How to choose between live and recorded video
Email Smashes Social Again To Drive One In Five Cyber Monday Sales
by Sean Hargrave, Staff Writer, December 2, 2016 The figures are in, and email is again bucking the trend. According to Adobe, it greatly increased its share of directing and influencing Cyber Monday sales while the two channels that ranked above it — search and direct traffic — dipped. In fact, the role of email in … Continue reading Email Smashes Social Again To Drive One In Five Cyber Monday Sales
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