Tag Archives: SMBs

70% Of SMBs Investing In Social Media Advertising In 2022, Study Shows

Social Media Statistics

70% Of SMBs Investing In Social Media Advertising In 2022, Study Shows by Colin Kirkland , March 18, 2022 New survey findings from Visual Objects –– a portfolio site featuring case studies and client reviews on top creative agencies –– show that 70% of small businesses (SMBs) are focusing and investing in social media advertising … Continue reading 70% Of SMBs Investing In Social Media Advertising In 2022, Study Shows →

HomeAdvisor Made False, Misleading Claims About Quality Of Leads Sold To SMBs, FTC Says

Regulations

HomeAdvisor Made False, Misleading Claims About Quality Of Leads Sold To SMBs, FTC Says by Laurie Sullivan , Staff Writer @lauriesullivan, March 15, 2022 The Federal Trade Commission (FTC) filed a complaint against HomeAdvisor, saying that since 2014, the company overcharged small and medium- sized businesses, and misrepresented the likelihood leads at much higher rates than HomeAdvisor’s … Continue reading HomeAdvisor Made False, Misleading Claims About Quality Of Leads Sold To SMBs, FTC Says →

The AI Touch: Email Is The Task Most Likely To Be Automated By SMBs

AI Tools

The AI Touch: Email Is The Task Most Likely To Be Automated By SMBs by Ray Schultz , Columnist, October 15, 2021 Small businesses may not be automating their accounts receivable and customer-service functions. But they are sure doing so with their email marketing, according to Automation in Small Business, a study by Skynova.  Of … Continue reading The AI Touch: Email Is The Task Most Likely To Be Automated By SMBs →

Holiday 2020 is do or die for many SMBs

Holiday Season

Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021. Zapier Profile on October 26, 2020 Small business economic activity represents about 44% of U.S. gross domestic product. This critical business segment has suffered disproportionately from COVID-19’s toll on the economy. Now, as are in the all-important holiday … Continue reading Holiday 2020 is do or die for many SMBs →

3 Massive Ways the COVID-19 Has Flipped the Marketing Funnel for SMBs

Sales Funnel

Archita Sharma — June 6, 2020 The Covid-19 pandemic continues to be a global threat. Every industry is feeling the wrath of this pandemic as the global economy goes downhill. Yet, this pandemic is shaping a new reality for businesses, especially SaaS-based Small and Medium Businesses (SMBs). The simplest reason is – consumer behaviour is … Continue reading 3 Massive Ways the COVID-19 Has Flipped the Marketing Funnel for SMBs →

Don’t kick SMBs to the curbside – for many, it’s their new lifeline

Marketing Guide

While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and infrastructure. Bill Dinan on June 1, 2020 As many states are beginning to ease their COVID-19 stay-at-home orders, local businesses that rely on in-person or consumer touchpoints are investing in strategies to enable consumers … Continue reading Don’t kick SMBs to the curbside – for many, it’s their new lifeline →

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