The companies are part of a shift toward deeper integration between online and offline operations. Greg Sterling on May 5, 2020 Omnichannel has been a buzzword for years in the retail industry and has been vaguely synonymous with digital transformation. But now there’s more urgency, as traditional merchants large and small are having to place … Continue reading Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs
SMBs Planning Ad Spend, Messages As States Open For Business by Laurie Sullivan @lauriesullivan, April 27, 2020 Some 83% of small and medium-sized businesses are seeing a negative impact on their business as a result of COVID-19, compared with 86% in March, according to data released Monday. About 6% — up from 4% — will … Continue reading SMBs Planning Ad Spend, Messages As States Open For Business
Privacy settings may not be aligned with the usual office devices at-home so hardware and internet providers should be providing updated security strategies. Bill Dinan on April 16, 2020 With the recent stories about Zoom and WebEx calls being compromised by hackers and workers’ heavier reliance on online tools to perform work remotely, privacy and … Continue reading SMBs increased exposure from remote work requires a different data security approach
With local businesses re-inventing themselves and looking for solutions to support that, SaaS providers must adapt. Bill Dinan on March 25, 2020 The way of life and business was already changing with the introduction of 5G and will continue to change in the coming weeks and months during the COVID-19 crisis. One thing is certain … Continue reading Rethinking SaaS product access for SMBs during the COVID-19 crisis
Andrej Kovacevic — February 4, 2020 Photo: contrastwerkstatt / Adobe Stock For small businesses, the internet now makes it possible to expand into new territories and markets with ease. That’s because online commerce is borderless. That doesn’t mean, however, that there’s nothing you need to know when expanding your small business into a foreign market. … Continue reading 5 Key Steps for SMBs Considering Expanding Overseas
Kristina Podnar — January 14, 2020 It’s hard to believe it’s been almost three years since the EU enacted its General Data Protection Regulation (GDPR), which fundamentally changed how businesses collect, process, and store consumer data. For many organizations, the GDPR was a major disruption that forced them to switch from a mindset of “collect … Continue reading How Should SMBs Approach Data Privacy Laws?
Hope Horner — December 11, 2019 Follow @hopehorner Video is a versatile marketing tool that businesses of all types and sizes can capitalize on. Think of the last video advertisement you saw. Maybe it was on TV during the commercial break of a football game, or perhaps it was on your computer or smartphone while … Continue reading How SMBs Can Harness the Power of Video
Johannes Rastas — November 3, 2019 905513 / Pixabay The smaller your business, the more important each individual customer is to you. To keep your head above the water, you need a steady inflow of sales. But to actually scale and break out of the startup phase, you need recurring sales – those from loyal … Continue reading 7 Reasons Why Startups and SMBs Should Use Affiliate Marketing
Alleviating the burden with dozens of point solutions, a SaaS solution could deliver a one-stop-shop to help small businesses. Bill Dinan on October 31, 2019 Today’s world of small business-focused technology has become far too fragmented and focused on implementing technology for the sake of technology. This dynamic often yields features that don’t solve real … Continue reading Soapbox: Are we falling in love with technology or building what SMBs need?
Most SMBs View Positive And Negative Reviews As Critical by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2019 Most consumers, like me, have become skeptical of online reviews, whether on the brand’s website or on third-party sites like Yelp, TripAdvisor, Facebook, Instagram, Google and others. It’s sometimes difficult to tell when customers are genuine about … Continue reading Most SMBs View Positive And Negative Reviews As Critical
