Due to tight budgets and time restraints, video is still a hurdle for many small business owners. But columnist Jordan Kasteler explains why video adoption should be a matter of ‘when’ and not ‘if’ for SMBs. Jordan Kasteler on June 22, 2017 Why is video still a thorn in the side of small businesses? … Continue reading It’s time for SMBs to go all in on social and mobile video
Laura Bruck — June 21, 2017 Follow @EZShield — June 21, 2017 Business Identity Theft 101 Identity theft comes in all shapes and sizes. Despite the effort we put into protecting our financial accounts, Social Security numbers and online login credentials, we’ve seen identity crimes continue to grow. We know it’s important to protect our … Continue reading Business ID Theft (Part 1): SMBs Have Identities Too
Google Study: Digital Drives Higher Revenue Growth, But SMBs Lack The Tech by Laurie Sullivan @lauriesullivan, May 19, 2017 It makes sense that the digitally-savvy small businesses have a more diverse customer base, which means they can grow faster, have a greater capability for product innovation, and generate new streams of revenue by offering products … Continue reading Google Study: Digital Drives Higher Revenue Growth, But SMBs Lack The Tech
Olga Bedrina — April 10, 2017 Follow @WaveVideoApp— April 10, 2017 Large and small companies may leverage an investment in social media marketing differently, according to HubSpot. In fact, these average differences in the way companies of different sizes portion their budgets help to illustrate how SMBs have used this kind of online advertising and … Continue reading Social Media Advertising for SMBs Vs. Enterprises
Olga Bedrina — February 27, 2017 Follow @animatron— February 27, 2017 Both corporations and small businesses are successfully leveraging social media to increase their visibility and maintain contact with customers. However, the difference is that SMBs may not command the resources that large corporations do. Still, social media can level the playing field because it … Continue reading 3 Steps for Cost-Effective Social Media Marketing for SMBs
Cent Muruganandam — March 18, 2017 Follow @centmuru— March 18, 2017 Let’s be honest, small to medium businesses have a tight budget but they are traditionally competing with big giants with massive wallets. One way small and medium enterprises can get a level ahead of their big counterparts is to go digital, i.e. look for … Continue reading 15 Free Digital Marketing Tools for SMBs and Startups [Infographic]
LSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist Wesley Young elaborates. Wesley Young on January 31, 2017 Small and medium-sized businesses (SMBs) get almost 24 calls a month from marketing providers looking to sell them advertising or marketing products … Continue reading SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.
With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing. Will Scott on November 21, 2016 I’m sure you’ve heard the saying, “You need to spend money to make money.” But for small and medium-sized businesses (SMBs), this is … Continue reading Why SMBs should spend more of their budget on online marketing in 2017
by Suzanne Hoenig June 25, 2016 Follow @SMHoenigJune 25, 2016 Sales in the Land of Instagram First, let’s define terms. I think words matter. We can all go further, together, when we take a moment to find a common starting point when we’re talking about sales or selling — or anything for that matter. … Continue reading How to Sell on Instagram for SMBs: 2016 Social Media Series
Scott BarnettOctober 19, 2015 It’s finally dawned on me why so many hyperlocal businesses hate Yelp and are so afraid of review sites in general. There was massive backlash against the new site Peeple, which was originally marketed as a “Yelp for individuals”. The objection is that people in general are not nice to other … Continue reading Peeple, and Why SMBs Hate Reviews
