Megan ConleyAugust 25, 2015 A major change is coming to the way retailers process credit cards — yet less than one-fifth of businesses are prepared. Over the past few months, banks have begun replacing traditional magnetic strip payment cards with new cards containing a more secure EMV payment chip — named by Europay, MasterCard and … Continue reading EMV Payment Cards: What SMBs Need to Know About the New Technology and Liabilities
Jenn ReichenbacherAugust 10, 2015 There are over 28 million small businesses in the U.S. Shockingly, 55% of small businesses, or 15.4 million, still do not accept credit cards. For the majority, the reason is simple – it costs them more money versus cash and check. These fees are typically marginal interchange feeds, but yes, there are … Continue reading The Top 3 Reasons SMBs Should Accept Credit Cards
Tracey WallaceJuly 24, 2015 As we enter the final half of 2015, many decision makers within commerce organizations are looking for scalable and cost-effective solutions to streamline business processes and increase annual revenue. And, according to a survey of 500 small business owners conducted by Palo Alto Software, SMBs in particular are looking toward modern … Continue reading SMBs Lay Foundation for Successful Scaling: 81% Plan to Invest in Ecommerce Technology
Megan ConleyJuly 15, 2015 In the retail world, summer is historically a slow season, lacking the massive shopping holidays other seasons present. Yet, big box retailers aren’t letting the summer blues affect their bottom line. Instead, notorious brands including the likes of Amazon and Walmart are launching “Christmas in July,” a series of sales through … Continue reading Christmas in July Sales Flourish, SMBs Should Take Note
Shelly KramerJuly 13, 2015 The owners of small to mid-size businesses (SMBs) across the United States are seeing more success from their websites than their other marketing channels. That’s the headline from a recent study and, as someone who firmly believes that a corporate website is the hub of all your business operations, that data … Continue reading SMBs Seeing More Success With Websites Over Other Channels [Study]
Jenn ReichenbacherJune 12, 2015 Earlier this week Apple® held its annual worldwide developer conference (WWDC) and it didn’t disappoint. Amidst announcements around operating system and software updates for all Apple devices, including the Apple Watch, and the reveal of the long awaited Apple Music, there was also some exciting news around Apple Pay™, including the … Continue reading Apple Pay 2.0 – What It Means For SMBs?
Despite reduced organic reach, he says, Facebook Pages remain the strongest platform for distribution and are increasingly serving as landing zones for mobile users. Martin Beck on May 14, 2015 Near the end of his town hall Q&A Thursday, a small business owner asked Facebook CEO Mark Zuckerberg the question that marketers keep asking: “Given … Continue reading Facebook Pages Are The Best Way To Reach Consumers
Revamped online education an effort to improve ads, accelerate adoption. Greg Sterling on March 24, 2015 Facebook has initiated a major online push to help brands, agencies and small businesses improve their ads and ad performance on the site. The company has launched an online learning center called Blueprint for brands and agencies. There’s also … Continue reading Facebook’s Success Blueprint: Improved Online Learning For Brands And SMBs
Shira AndersonMarch 23, 2015 To Americans of a certain generation, the words “coffee shop” generate two immediate associations. The first is the Seattle-born coffee giant Starbucks. The second is a (mostly) fictitious coffeehouse in Greenwich Village, where Rachel Green might accidentally serve you espresso instead of Earl Grey in an oversized ceramic mug. Starbucks and … Continue reading 5 Things SMBs Can Do Better Than Starbucks with Customer Loyalty
Travis BalinasFebruary 18, 2015 Social media seems really simple – you post something, people see it, you get results. But we’ve all been there – you thought that post was going to be eaten up like cupcakes, but instead you’re hearing crickets. Then you start to wonder, how is social media adding to your business? … Continue reading 5 Social Media Frustrations for SMBs
