April 26, 2024 Tech earnings week turns around after Google, Microsoft, and Snap delight Wall Street After a weak start to earnings season from Netflix and Meta, tech companies saw their fortunes reverse to close out the week on a high note. BY Michael Grothaus Until late (May 15, 2024), major tech stocks were having a … Continue reading Tech earnings week turns around after Google, Microsoft, and Snap delight Wall Street
The influencer marketing platform will give brands direct access to the Snapchat creator community. Kim Davis on February 13, 2024 Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with … Continue reading Traackr partners with Snap to boost influencer relationships
By Michael Grothaus February 08, 2024 Layoffs continue to mount in the tech sector as the first week of February comes to a close. As of (March 08, 2024), some well-known companies are among those to announce significant job cuts. Those layoffs have now accounted for 33,874 job losses in the industry since the start … Continue reading Tech layoffs update this week: DocuSign, Grammarly, Amazon, Snap, Meetup cut jobs
By Michael Grothaus February 02, 2024 Snapchat owner Snap has initiated a battery recall for its Pixy Flying Camera. The company began selling the selfie-taking mini drone in April 2022 to much fanfare but withdrew the device from sale just months later during a broader ad slump at Snap. Now it seems the product … Continue reading Snap Pixy recall: Here’s how to get a refund if you bought one of Snapchat’s flying cameras
The company continues to invest in AI and ad platform improvements to generate higher returns for advertisers. Constantine von Hoffman on October 25, 2023 Snap, the parent company of Snapchat, (November 11, 2023) reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising … Continue reading Snap revenue up 5% on stronger digital ad market
Snap Launches New Lenses, AR ‘Learning Hub’ For Creators, Businesses by Colin Kirkland , June 1, 2023 For creators and businesses that want to enhance their creative output, Snap has announced three new augmented reality (AR) lenses built by the platform’s AR community, as well as a “Learning Hub” comprising free lessons in AR creation. … Continue reading Snap Launches New Lenses, AR ‘Learning Hub’ For Creators, Businesses
Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers by Laurie Sullivan @lauriesullivan, October 18, 2022 The Ad Council is not a stranger to taking on societal issues such as drunk driving and wildfire prevention. Now the organization is collaborating with YouTube, Snap and others to support public awareness about the … Continue reading Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers
By Christopher Zara July 22, 2022 The wild growth that Snapchat and other social media companies enjoyed during the lockdown phase of the COVID pandemic is looking farther and farther in the rearview mirror. Shares of Snap Inc. are tumbling in premarket trading on Friday after the company reported disappointing financial … Continue reading Snap stock price tanks in a warning sign for social media investors: Here’s what happening
Snap is finally profitable Snapchat has more users than ever. K. Bell @karissabe February 3rd, 2022 Snap Partner Summit 2021 – Snap Inc via Getty Images Nearly five years after going public, Snap is finally profitable. The company shared the milestone in its fourth-quarter earnings release, where it reported $23 million in positive net income. … Continue reading Snapchat tests mid-roll ads in Stories from Snap Stars
By Michael Grothaus February 04, 2022 After Facebook reported dismal Q4 financials earlier this week, many on the street didn’t have high hopes for Snap. That’s because Snapchat, like Facebook, relies on ad revenue to fund its coffers. Facebook saw a massive impact on its ad revenue, in part due to Apple’s iOS … Continue reading Unlike Facebook, Snap stock is surging. Here’s what’s happening
