by Bob Hutchins April 6, 2016 Follow @BobhutchinsApril 6, 2016 By now you know that you “should” be using Snapchat for marketing. It’s the hot topic in digital marketing circles… well, any marketing circles, for that matter. The social network has been making headline news for it’s unfathomable valuation of $ 16 billion, which has … Continue reading Snapchat Marketing 101: How to Use Snapchat for Business
by Ryan Jenkins April 4, 2016 Follow @theRyanJenksApril 4, 2016 In April 2009, Ashton Kutcher beat CNN to become the first person with one million followers on Twitter. All the media attention surrounding Kutcher’s challenge served as a tipping point in helping Twitter move from a niche network to a mainstream communication tool. Many believe … Continue reading 5 Ways Snapchat Will Redefine Workplace Communication
by Emelina Spinelli March 12, 2016 Follow @ecspinelliMarch 12, 2016 Every year or so, a new social media takes precedent. Every year a social media shows significant potential for marketing and building your audience. I’ll be honest, I’m not the first in any platform. I usually let others do the work for me… I mean … Continue reading Year of the Ghost! 6 Reasons You’ll Want to Be in Snapchat
Clothing brand MeUndies’ Snapchat account has been posting special links to product pages and notched 10% to 12% conversion rates. Tim Peterson on March 9, 2016 Courtesy Snapchat Facebook, Twitter, Pinterest and Instagram offer buy buttons to help brands push product sales through their platforms. Snapchat does not. But that doesn’t mean marketers aren’t able … Continue reading How MeUndies gets people to buy products through its Snapchat account
by Ashley Perssico March 6, 2016March 6, 2016 There is big news for small businesses using Snapchat. Last week, Snapchat rolled out new Geofilter options that allow small businesses to create promotional filters for users. Geofilters are photo filters that can only be accessed in specific geographic locations. You can see a few examples of … Continue reading How to Master Your First Snapchat On-Demand Geofilter
by Dhariana Lozano March 2, 2016 Follow @DhariLoMarch 2, 2016 Snapchat has recently allowed businesses to create custom on demand geofilters! This is a great opportunity for brands to surprise and delight guest and customers while at the same time building engagement and relationships, flexing the brand’s creative muscle, and adding a fun value. Snapchat … Continue reading How to Create & Use Custom Snapchat Geofilters For Your Brand or Business
by Katie Cooper February 26, 2016 Follow @loopthecoopFebruary 26, 2016 Welcome to Snapchat. You might not get what all the fuss about (these teenagers sure love to broadcast every aspect of their life, don’t they?), but we’re here to help you understand why and how this hugely popular mobile app can help your business and … Continue reading Making Sense of Snapchat for Your Small Business
Nielsen measurement means brands will be able to more accurately compare their Snapchat and TV campaigns. Tim Peterson on February 25, 2016 Snapchat’s ad business is only 16 months old, but it’s maturing quickly in 2016. At the same time as the mobile app is beginning to address advertisers’ concerns over whether people are … Continue reading Nielsen Will Start Measuring Snapchat Ads
Snapchat isn’t just for teens. Columnist Laurie Keith explains why it’s time for marketers to jump on board and deliver content in a unique way. Laurie Keith on February 24, 2016 For anyone who works in tech and media, the new year starts with the annual Consumers Electronics Show (CES) in Las Vegas during … Continue reading Snapchat For Social Good
by Wendy Marx February 24, 2016 Follow @wendymarxFebruary 24, 2016 Believe it or not, it’s been five years since the birth of Snapchat! Maybe that doesn’t mean anything to you if you’ve never heard of Snapchat. After all, Snapchat’s largest demographic is made up of 18-29 year-olds. Likely, if you’re a B2B owner or marketer, … Continue reading How to Market Your B2B On Snapchat the Grownup Way
