by Misha Talavera December 11, 2015 Follow @MishaTalaveraDecember 11, 2015 In only 3.5 years, Snapchat has 100 million active users, with 700 million snaps sent a day. The venture market has taken note, with $ 1.4 billion raised from the private markets already. Yet, despite these insane numbers, most marketers are still unsure about how … Continue reading 5 Snapchat Strategies To Spice Up Your Social Game In 2016
by Deanna Zaucha November 26, 2015 Follow @deannazauchaNovember 26, 2015 Last week, we gave you 3 stats to help drive your 2016 social media marketing strategy and polled readers about which social media platform they felt LEAST comfortable using heading into the new year. In just one week, we had hundreds of marketers respond that … Continue reading The Small Business Beginner’s Guide to Snapchat
Eric HammisOctober 28, 2015 So if you’re reading this, I can probably guarantee that you’ve used Facebook, Twitter and let’s say LinkedIn. Not sure about the last one, but for sure with Facebook and Twitter. But what about Snapchat? I’m certain you’ve heard of it, but do you know what it is, or even how … Continue reading Snapchat For Marketing?!?!
Ashley PerssicoOctober 20, 2015 You have probably heard of Snapchat, but maybe aren’t sure what it is or how it works. Don’t worry — while Snapchat has been around since 2011, it has only started to catch the imagination of brands within the last couple years. And most small businesses and organizations are only just … Continue reading A Beginner’s Guide to Snapchat for Business
Eric DahanOctober 10, 2015 It’s a well-acknowledged fact that Snapchat skews heavily towards the younger demographic; more precisely, the teen and tween groups. Teenagers reportedly make up 86% of the number 1 ephemeral social app’s user base, and three million of them have left Facebook during 2011 and 2014. This social media paradigm shift led to Snapchat now being … Continue reading Everything You Need to Know About Snapchat and Teens
Tanya KnowlesSeptember 27, 2015 Let’s start by saying that both are great photo-sharing applications in their own regard, and IF you want to market your product or service through the visual platform, both will perfectly serve your marketing desires. And as Kurt Wagner notes that, Snapchat was Facebook’s first choice before Instagram. BUT… Having said … Continue reading Instagram vs. Snapchat – Which Is Better For Marketing Your Business?
Gavin O’Malley @mp_gavin, (September 16, 2015) Did you really think Google and Twitter were going to let Facebook, Snapchat, and Apple take their profitable positions at the intersection of mobile consumers and news? No, sir! Google and Twitter are reportedly appealing to publishers to show “instant articles” to their many users. The duo is promising publishers that just as with … Continue reading Why Google and Twitter Are Ganging Up On Facebook, Snapchat And Apple
Liz PapagniAugust 21, 2015 It’s getting harder and harder to reach your audience on cluttered apps and social media sites like Facebook, especially without big advertising budgets. So what’s a marketer to do? The first step is to know your target customers well. Where are they online? What type of content engages them? Where do … Continue reading Snapchat, Periscope, Imgur and Yummly: 4 New Ways Brands Can Market to Their Customers
Snapchat continues to make the case that its ads are the best way to reach the young U.S. audience, while honoring people’s privacy. Martin Beck on June 22, 2015 Snapchat CEO Evan Spiegel continued his Snapchat-ads-are-better campaign today in France. Spiegel, the 25-year-old founder of the social messaging network, speaking during a keynote interview at … Continue reading Snapchat CEO Promises Better, Non-“Creepy” Digital Advertising
Zahara JadeJune 22, 2015 Believe it or not, you do not have to be a 14-year old, bubble gum popping cheerleader to be on Snapchat. Not by any stretch. In fact, Snapchat is climbing in the ranks as the 3rd most popular app amongst the millennial, 18 to 34 year old young adults. The popular … Continue reading Snapchat: Next Hottest Influencer Platform?
