Tag Archives: Snapchat

Leveraging The Power Of Snapchat For Small Business Marketing

Darnelle O’BrienJune 18, 2015 Recently there’s been an explosion of brands adding mobile to their marketing mix using Snapchat. Watching the adoption of Snapchat has been fascinating and we’ve been keeping an eye on the implications this social platform can have on small business marketing. How Snapchat Works Snapchat is a mobile app that shares … Continue reading Leveraging The Power Of Snapchat For Small Business Marketing

Snapchat: Reinventing Social Media Marketing

Brad LawlessMay 20, 2015 Live-streaming upstarts Periscope and Meerkat have generated hundreds of headlines about their pop-up, limited time availability social platforms, but they both benefit from a path carved out by Snapchat years ago. Originally a simple photo sharing app, the social media platform recently passed its third birthday and now has over 200 … Continue reading Snapchat: Reinventing Social Media Marketing

An Intro to Snapchat (And 6 Ways to Use It for Your Business)

Kim SpeierMarch 23, 2015 Without a doubt, Snapchat is the medium of the millennials, with 71% of its users under the age of 25. There are over 100 million active users and over 400 million “Snaps” sent every day, and these numbers are increasing rapidly. Even if your company doesn’t specifically target teens and twentysomethings, … Continue reading An Intro to Snapchat (And 6 Ways to Use It for Your Business)

Snapchat Discover: The New Way To Access & Consume Media?

Snapchat recently launched its “Discover” feature, and columnist Katy Keim explains why marketers should care. Katy Keim on February 20, 2015  Time to keep an eye on Snapchat’s “Discover.” A couple weeks ago, Snapchat announced the launch of its new Discover content distribution platform. This signaled an interesting extension to Snapchat’s instant (and disappearing) photo- … Continue reading Snapchat Discover: The New Way To Access & Consume Media?

Are Digital Marketers Ready for Snapchat ‘Discover’?

Scott TaftJanuary 27, 2015 The disappearing act messaging app known as Snapchat has been the underdog darling of the social media game ever since it showed its little ghost face back in 2011. Ever since then this teen-dominated medium has been doubted by many seasoned digital marketers and social “gurus”. But the app really made … Continue reading Are Digital Marketers Ready for Snapchat ‘Discover’?