Laura Sensecall January 29, 2021 Spotlight is the new kid on the short form video scene, and therefore an automatic rival to TikTok. However, it has one twist that makes it instantly attractive to creators. Does this mean it will actually beat TikTok? One of the biggest success stories in social media over the last … Continue reading Snapchat Spotlight: A TikTok Killer?
Margot Whitney July 21, 2020 Since its launch in 2011, Snapchat has allowed users to share quick pictures that vanish into thin air in the matter of seconds. Who would have thought that the popular social tool would become a leading social platform for users of all ages eventually turning into a valuable tool for … Continue reading The Complete Guide to Creating Your Own Snapchat Filters
Max Palmer — December 24, 2019 Snapchat’s initial success gave rise to excitement for many. Millions of users, hyper-growth, and close-to-unheard-of engagement levels. They raised huge amounts of money and became a household name pretty quickly. Yet, more and more people have begun to jump off of the Snapchat bandwagon, signaling the potential fall of … Continue reading 7 Things Entrepreneurs Can Learn From the Fall of Snapchat
The feed-based ads will run in the U.S. only to start. Amy Gesenhues on October 17, 2019 Snapchat has opened a beta for Dynamic Ads, which automatically creates — and updates — product ads to run on the app. The Dynamic ads are available in a wide array of templates and aimed at retail, e-commerce … Continue reading Snapchat Dynamic Ads now in beta: Auto-generates ads from product catalogs
Ryan Stewart — August 5, 2019 Follow @ryanwashere — August 5, 2019 Snapchat is the fastest growing social network. EVER. On top of that, it’s the most engaged – users snap over 400 million times a day. If your audience isn’t using it now, they will be very soon. Right now, marketers are struggling to … Continue reading This is THE BEST Way to Grow Your Snapchat Following in 2020
The selected media partners will be able to share their Our Stories content on the Discover platforms, as well as embed them on their sites and social channels. Amy Gesenhues on September 13, 2018 During the coming weeks, more than 20 of Snapchat’s Discover partners will be able to build their own Our Stories … Continue reading Snapchat gives more than 20 Discover partners ability to crowdsource Our Stories content
The new ads will be exclusive to Snapchat’s Shows content — the platform’s premium TV-like videos produced by entertainment studios and TV networks. Amy Gesenhues on April 26, 2018 Snapchat will begin testing a new six-second unskippable video ad format it is calling “Commercials” that will run during a select number of the platform’s … Continue reading Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows
A feature is being tested that will let users swipe on a product and buy it from the Snap Store within Snapchat’s Discover platform. Amy Gesenhues on April 12, 2018 Snapchat is testing an e-commerce option on some of its Discover publisher channels. The feature will allow users to swipe on a product and … Continue reading Snapchat looks to offer new e-commerce options for Discover Publishers
By Joydeep Bhattacharya March 21st, 2018 Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout this phase, there was a clear sense of lack of growth for Snapchat. The numbers did not really have marketers drooling. Emarketer’s Snapchat Usage report for 2017 captures most … Continue reading Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat
George Beall — February 22, 2018 Follow @GeorgePBeall — February 22, 2018 Influencer marketing is an increasingly significant part of any modern companies’ social media strategy. Brands partner with individuals, or influencers, who boast large and engaged audiences for their social media content. While some influencers are celebrities, many are simply everyday people who are … Continue reading Snapchat Makes a Play for Influencers: What Brands Need to Know
