Snapchat is measuring how many visitors its ads send brick-and-mortar locations and giving brands new ways to drive that foot traffic from the app. Tim Peterson on April 12, 2017 In the growing rivalry between Facebook Inc. and Snapchat’s parent company Snap Inc., Facebook’s strategy seems to be copying Snapchat’s product features, and Snap’s … Continue reading Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants
Andrew Heikkila — April 10, 2017 Follow @AndyO_TheHammer— April 10, 2017 We’ve entered a new era in digital marketing. The Snapchat and Instagram era is officially upon us, and old-jack internet marketers have begun focusing their intent and aspiration toward learning how to fully leverage these increasingly popular platforms. Unfortunately, most marketing departments aren’t up … Continue reading Snapchat, Instagram, and the Rise of Video and UGC Marketing
Wayne Elsey — March 31, 2017 Follow @wayneelsey— March 31, 2017 The digital age is one of frenetic energy and change and Snapchat is an excellent tool for marketing and brand awareness to Millennials and Generation Z. If you have 13 to 34-year-old customers (or want to have them), you ought to consider getting your … Continue reading 3 Ways for Your Small Business to Use Snapchat Today
Laura Cole — March 27, 2017 — March 27, 2017 In many ways, the temporary nature of Snapchat and its constantly evolving content stream appears counterproductive to the demands facing modern marketers. After all, content marketing revolves around the notion of permanent, inbound links, along with long-form copy that seeks to engage, inform and challenge … Continue reading Snapchat Marketing: 3 Proven Ways to Reach Your Customers
Sahail Ashraf — March 17, 2017 Follow @Talcontent— March 17, 2017 Snapchat is arguably the most ‘teen friendly’ platform out there today, but that doesn’t necessarily mean it is doing well. In fact, the platform has had a few bumps in the road to face in the last few weeks. From a slightly muted IPO … Continue reading Should Your Client Be Using Snapchat?
A recent survey by Fluent found that Snapchat is definitely popular among the younger demographic — but it may just be a fad. Tamar Weinberg on February 23, 2017 A recent survey released by Fluent, a people-based marketing platform, may show Snapchat’s peak coming to an end. The survey consisted of 3,327 adults over the … Continue reading Survey: Snapchat is a fleeting hobby, and ads don’t stick
Saher Naseem — February 9, 2017 Follow @SaherNaseemD— February 9, 2017 Snapchat, made by Evan Spiegel was once considered a platform geared specifically towards teens and young adults. However, over the last few years, this social media platform has improved its features, made some important tweaks that have transformed this platform into a tool that … Continue reading Why Incorporating Snapchat Into Your Small Business Plan Is A Big Deal?
Evan Brown — February 7, 2017 — February 7, 2017 Once upon a time, not too long ago, Snapchat was born out of the creative genius of Evan Spiegel, perceived as a platform geared mostly towards pre-teens and teens. However, over the last couple of years, Snapchat has revamped its features, decked out its façade, … Continue reading Why Snapchat Is Becoming Essential For Your Small Business
Min Fang — February 6, 2017 Follow @mfang5— February 6, 2017 Snapchat for businesses is about connecting with users on a human level. Whether you are B2B or B2C, showcasing your company’s culture is critical to standing out as an inspiring and informative brand. The key to Snapchat is short, digestible content. Post content that … Continue reading Actionable Snapchat Tactics for Small Businesses
Young Entrepreneur Council — January 23, 2017 Follow @YEC— January 23, 2017 What’s one tip you have for creating Snapchat filters that really stand out and look professional at events? 1. Begin With the End in Mind Are attendees likely to snap a video or a picture? Will there be a lot of movement in … Continue reading 12 Tips for Creating the Perfect, Professional Snapchat Filter
