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George Drennan June 9, 2021 Featured snippets are prime real estate in the SERP. They sit at the top of the organic results and immediately grab the attention of searchers. They’re also increasingly common. Featured snippets are now present on 23% of all Google SERPs and get 8.6% of clicks, on average. If you’re doing … Continue reading 10 Featured Snippet Optimization Tips: How to Win Spot Zero
Kristina Henry — April 3, 2020 On January 22, 2020, Google announced via Twitter that featured snippets will now be counted as one of the main organic search results, meaning that the same URL can no longer hold both the featured snippet and another organic listing on page one of Google. Google holds that this … Continue reading What Google’s Featured Snippet Deduplication Means for Your Site
By Gennaro Cuofano April 10th, 2018 In the last months with the team at WordLift, we’ve been experimenting a lot with the featured snippet and the knowledge panel. Those are two features of Google which are critical because they allow you to have an understanding of how search is evolving toward voice search. Thus, to … Continue reading The Featured Snippet vs. The Knowledge Panel
By Gennaro Cuofano March 6th, 2018 With the team at WordLift, we try to experiment on a daily basis to keep up with Google’s search algorithm evolution. In fact, Google’s search algorithm is a sort of black box, where you know the input A and output B but can’t be sure of what happened within the … Continue reading The Featured Snippet Framework: How I Became A Featured Snippet
What’s going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in SERP answer boxes. Brian Patterson on November 21, 2017 This article was co-authored with my colleague at Go Fish Digital, Chris Long. We’ve been bullish on answer boxes (also known … Continue reading Is the featured snippet bubble bursting?
Wondering how to obtain the elusive ‘position zero’ in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions. Marcus Miller on October 2, 2017 Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web … Continue reading Targeting featured snippet and ‘People also ask’ SERP features
By IanNaylor July 25th, 2017 First introduced in late 2014, featured snippets are usually shown in response to a question based query, and they display content that answers the question. Featured snippets appear at the very top of the search engine results page (SERP), above all the other results. They always include a link … Continue reading How To Become A Featured Snippet
By Gennaro Cuofano June 21st, 2017 When you pose a question to Google, the first result you get is Ranking 1. In short, that is the first result of the SERP (search engine research pages). Until recently a content marketer goal was to reach the SERP. So, once a piece of content reached Google’s first pages, … Continue reading How To Get Your Featured Snippet
John Lincoln — December 13, 2016 Follow @johnelincoln— December 13, 2016 You might have heard that Google recently updated the guidelines for rich snippet reviews. If you’re someone who includes marked-up reviews on your website, the changes could have a direct impact on your SEO efforts. Some people got new rich snippet reviews stars in … Continue reading Lost Your Review Rich Snippet Stars in Google? Here’s Why.
by Roman Kniahynyckyj June 11, 2016 Follow @kniahynyckyjJune 11, 2016 The Google search results page has gone through many changes in the past few years from changes to the AdWords layout (Link to Google Changes blog post) to the information carousel to Google Maps and the local listing three-pack. One of the changes that has … Continue reading How to Optimize Content for Google Featured Snippet Boxes
