Yahoo Climbs To The Top Of Mount Snowflake by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2024 Think about the long climb from targeting ads through web browser cookies to connected IDs, and you’ll better understand advancements made by Yahoo’s ad-targeting strategy, ConnectID and the recent announcement around its integration with Snowflake, a cloud-based data … Continue reading Yahoo Climbs To The Top Of Mount Snowflake
Claravine will now provide marketing data standardization within Snowflake AI Data Cloud. Kim Davis on July 11, 2024 Marketing data standards platform Claravine today announced the launch of Powered by Snowflake, a new application that connects its Data Standards Cloud with Snowflake’s AI Data Cloud. Claravine offers standardization of marketing data — standardized taxonomies, … Continue reading Claravine connects its Data Standards Cloud with Snowflake
The enterprise customer engagement platform will operate within Snowflake, gaining fast access to business data. Kim Davis on April 9, 2024 Enterprise customer engagement platform MessageGears has expanded its partnership with data cloud Snowflake to run MessageGears within Snowflake itself. This will allow brands using the Snowflake platform to execute campaigns faster and more securely. … Continue reading MessageGears to operate with the Snowflake data cloud
Users will be able to access TruAudience identity-related data directly within Snowflake’s data clean room, Samooha. Kim Davis on February 28, 2024 TransUnion has announced a partnership between its TruAudience identity-based marketing solution and Samooha, by Snowflake, a native data clean room on Snowflake’s data cloud. Users will be able to access TruAudience’s marketing identity … Continue reading TransUnion announces data clean room partnership with Snowflake
Nvidia will provide computing power and its NeMo toolkit to Snowflake customers who can train AI on their own data. Constantine von Hoffman on June 27, 2023 A new partnership between Nvidia and Snowflake will let companies build generative AI assistants trained on their own data. What it does. Nvidia is providing Snowflake’s customers with … Continue reading Snowflake and Nvidia partner to provide companies with generative AI apps
Snowflake Data Names Most Successful Companies In Data Stack by Laurie Sullivan @lauriesullivan, September 30, 2022 Snowflake, best known for its data cloud, released a report — Modern Marketing Data Stack — that looks at patterns and the technologies used by nearly 6,000 of its customers that generated revenue between June 1, 2021, to June … Continue reading Snowflake Data Names Most Successful Companies In Data Stack
Merkle Capitalizes On The Unique Snowflake by Laurie Sullivan , Staff Writer @lauriesullivan, March 30, 2022 Consumers continue to demonstrate a new willingness to switch brands as inflation rises and supply chains leave spaces on physical shelves and in online shopping carts. Ad targeting that relies heavily on data and precision can sometimes bring customers back … Continue reading Merkle Capitalizes On The Unique Snowflake
New function aims to let users enrich and activate first-party data. Constantine von Hoffman on March 21, 2022 Infutor’s suite of identity data and identity resolution services are now integrated in Snowflake’s Media Data Cloud. This allows Snowflake’s brand, agency, platform and publisher clients the ability to enrich and activate first-party data and utilize data … Continue reading Infutor suite of identity resolution services integrated into Snowflake Media Data Cloud
Piano, the digital experience cloud, will leverage Snowflake as the platform for its customer data analytics. Kim Davis on January 21, 2022 Digital experience cloud Piano has announced a partnership with data cloud company Snowflake. Snowflake will support the Piano Analytics solution, making it possible to store, share, enrich and activate customer data in the … Continue reading Piano partners with Snowflake to activate customer data at scale
How the expanding Snowflake ecosystem meets challenges to discover precise audiences without crossing the privacy line. Chris Wood on November 17, 2021 Cloud data platform Snowflake has teamed up with marketing data company Zeta’s CDP and identity graph to power more precise campaigns backed by Snowflake’s records and secure data sharing. Also this week, Snowflake … Continue reading New Snowflake partnerships should allow marketers to do more with data while remaining compliant
