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March 10, 2025 The next phase of social impact BY Vishal Ghotge Corporate philanthropy and corporate social responsibility (CSR) teams face increasing pressure to maximize the effectiveness of their limited funds while addressing complex social and environmental challenges. To meet these demands, innovative strategies that combine campaigns, education, and deep stakeholder engagement are proving vital. By … Continue reading The next phase of social impact
If your social ads aren’t converting, your creative, targeting or landing page might be the culprit. Find out what’s holding you back. Stephanie Trovato on February 21, 2025 You’ve spent hours crafting the perfect ad — strong creative, sharp copy, precise targeting. But instead of conversions, you’re seeing sky-high CPMs, low CTRs and a … Continue reading 3 reasons your paid social ads aren’t converting (and how to fix them)
January 29, 2025 How to drive social change in a polarized post-election era Business leaders should bridge the divide through collaboration. BY Ed Mitzen Recently, Donald Trump was once again inaugurated as President of the United States, and the start of what I anticipate will be a pivotal year for our nation. And while it’s increasingly … Continue reading How to drive social change in a polarized post-election era
January 23, 2025 If you think Big Oil is trying to manipulate you on social media—you’re right New research highlights companies’ ‘aligned and coordinated’ use of Twitter to deny climate change and delay solutions. BY Grist and Joseph Winters To the extent that X ever was the “public square” of the internet, it’s clearly no longer … Continue reading If you think Big Oil is trying to manipulate you on social media—you’re right
Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year. Chris Wood on January 15, 2025 Social media platforms are portals to deep, meaningful engagement with customers. They are also the place where content creators and influencers cultivate passionate fan bases. For marketers looking to meet … Continue reading Social media and influencers: 2025 predictions
January 14, 2025 A new movement wants to protect social media from billionaires An initiative called Free Our Feeds, backed by the founder of Wikipedia, is raising money to protect the technology that powers Bluesky. BY Chris Morris Over the past few years, concerns about billionaires using media outlets they own to signal boost their own … Continue reading A new movement wants to protect social media from billionaires
January 12, 2025 Impact investors aren’t always tracking the social or environmental outcomes: new research Impact investors often assume that certain businesses, such as solar energy companies or microfinance initiatives, are inherently good for society. BY The Conversation Investors can aim not only to make money but to benefit society while doing so. But few of those … Continue reading Impact investors aren’t always tracking the social or environmental outcomes: new research
Losing your job turns your world upside down. It’s understandable to want to post about it online, but there are a few things to consider before you do. BY Kathleen Davis Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most … Continue reading How should I talk about my layoff on social media?
A new California bill would add warning labels to social media platforms AB 56 is inspired by a similar call for mental health warning labels from the US Surgeon General. ian carlos campbell Updated Tue, Dec 10, 2024 REUTERS / Reuters California Attorney General Rob Bonta and Assemblymember Rebecca Bauer-Kahan have proposed … Continue reading A new California bill would add warning labels to social media platforms
The New York shooting of Brian Thompson has been met with an outpouring of online rage directed at United over denied medical coverage and other business practices. BY Jennifer Mattson The apparent targeted attack on UnitedHealthcare CEO Brian Thompson, who was shot early Wednesday morning outside his midtown Manhattan hotel, has sparked a noticeably intense … Continue reading Gleeful social media response to UnitedHealthcare CEO shooting reveals deep anger toward for-profit insurance
