January 23, 2025 If you think Big Oil is trying to manipulate you on social media—you’re right New research highlights companies’ ‘aligned and coordinated’ use of Twitter to deny climate change and delay solutions. BY Grist and Joseph Winters To the extent that X ever was the “public square” of the internet, it’s clearly no longer … Continue reading If you think Big Oil is trying to manipulate you on social media—you’re right
Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year. Chris Wood on January 15, 2025 Social media platforms are portals to deep, meaningful engagement with customers. They are also the place where content creators and influencers cultivate passionate fan bases. For marketers looking to meet … Continue reading Social media and influencers: 2025 predictions
January 14, 2025 A new movement wants to protect social media from billionaires An initiative called Free Our Feeds, backed by the founder of Wikipedia, is raising money to protect the technology that powers Bluesky. BY Chris Morris Over the past few years, concerns about billionaires using media outlets they own to signal boost their own … Continue reading A new movement wants to protect social media from billionaires
January 12, 2025 Impact investors aren’t always tracking the social or environmental outcomes: new research Impact investors often assume that certain businesses, such as solar energy companies or microfinance initiatives, are inherently good for society. BY The Conversation Investors can aim not only to make money but to benefit society while doing so. But few of those … Continue reading Impact investors aren’t always tracking the social or environmental outcomes: new research
Losing your job turns your world upside down. It’s understandable to want to post about it online, but there are a few things to consider before you do. BY Kathleen Davis Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most … Continue reading How should I talk about my layoff on social media?
A new California bill would add warning labels to social media platforms AB 56 is inspired by a similar call for mental health warning labels from the US Surgeon General. ian carlos campbell Updated Tue, Dec 10, 2024 REUTERS / Reuters California Attorney General Rob Bonta and Assemblymember Rebecca Bauer-Kahan have proposed … Continue reading A new California bill would add warning labels to social media platforms
The New York shooting of Brian Thompson has been met with an outpouring of online rage directed at United over denied medical coverage and other business practices. BY Jennifer Mattson The apparent targeted attack on UnitedHealthcare CEO Brian Thompson, who was shot early Wednesday morning outside his midtown Manhattan hotel, has sparked a noticeably intense … Continue reading Gleeful social media response to UnitedHealthcare CEO shooting reveals deep anger toward for-profit insurance
Michelle Cuthbert | November 28th, 2024 In today’s changing online environment, having an active presence on social media is essential for businesses looking to thrive. With billions of users across Facebook and Instagram alone, social media makes it easier than ever to reach new customers and interact with the ones you already have. It allows … Continue reading Why Every Business Needs to Have Active Social Media Accounts
Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media. Kelsey Libert on October 28, 2024 Today, we’re pondering many important questions: Are search engines still at the core of consumer search, or is TikTok becoming the reigning platform? Have technologies like ChatGPT gone mainstream yet, or are … Continue reading Reaching consumers in the age of AI: What you need to know about search and social media
October 16, 2024 Want more engagement on your social media post? Look at the color complexity Color complexity is similar to colorfulness, but it’s not quite the same. BY The Conversation If you work in digital marketing, you don’t need to be told a picture’s worth a thousand words. More than half of content marketers say … Continue reading Want more engagement on your social media post? Look at the color complexity
