By Shane Lloyd March 11, 2024 No matter what social class you come from, it impacts how you show up at work. For instance, depending on your personal circumstances, you would experience a company policy that expects employees to pay for work travel expenses upfront and be reimbursed later very differently. This kind of travel … Continue reading Social class impacts workplace culture. Here’s what companies can do
By Chris Stokel-Walker March 12, 2024 It’s the scandal that keeps on giving—and has dominated social media discourse in a way few other stories have in years: What the hell is going on with Kate Middleton, Princess of Wales, and wife to the King-in-waiting? Princess Catherine, to use her official royal name, has been … Continue reading The Kate Middleton scandal shows the worst of a generative AI-filled social media world
From leveraging AI to dominating social commerce, learn the top five trends set to shape social media marketing success in 2024. Geoff Crain on February 1, 2024 The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. Mention Vine to a Gen Z colleague and see what happens. … Continue reading Top 5 strategic trends for social media marketing in 2024
Social listening and analytics inform the company’s growing social media team on how to engage customers and streamline customer care. Chris Wood on January 26, 2024 Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. Salesforce reaches customers and prospects on over 150 social channels. The company partnered with … Continue reading Salesforce’s full-funnel approach to social media
By Ildiko Almasi Simsic January 20, 2024 Consumers today are not only conscious of corporations’ social responsibilities but are also increasingly informed about what true corporate responsibility means in practice. Tokenistic use of social initiatives to score extra points with customers will no longer cut it. Social washing has recently come into the spotlight … Continue reading 4 red flags that your business is guilty of social washing—and how to fix it
By Joe Berkowitz January 20, 2024 Social media is broken. It feels impossible now to keep up with friends and news in the same place—to be informed, entertained, and part of a community all at once. As Ryan Broderick has written, there’s no longer anywhere to figure out what everyone’s talking about, and the … Continue reading I used LinkedIn as my only social media for 3 weeks. Here’s what happened
Are consumers cooling to social media or are they willing to engage? Here’s where marketers will commit their efforts in the year ahead. Chris Wood on January 3, 2024 Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired … Continue reading 2024 Predictions: Social media’s evolution
Crypto drainer hidden in social media and browser ads steals $58 million Brian-Damien Morgan / Last Updated: Dec 22, 2023 Over $ 58 million has been stolen via fraudulent Google and X ads in nine months. The wallet draining service is named ‘Ms Drainer.’ Scammers use Google Ads to present fake versions of popular … Continue reading Crypto drainer hidden in social media and browser ads steals $58 million
By The Conversation November 27, 2023 The First Amendment does not protect messages posted on social media platforms. The companies that own the platforms can—and do—remove, promote, or limit the distribution of any posts, according to corporate policies. But all that might soon change. The Supreme Court has agreed to hear five cases during this current term, … Continue reading The Supreme Court is set to consider giving First Amendment protections to social media posts
By Sam Becker November 16, 2023 Shutdown averted—again! The government funding bill that was passed overwhelmingly by the House of Representatives on Tuesday passed the Senate late on Wednesday and headed to President Biden for his signature. That will keep parts of the federal government funded until January 19, 2024, and others until February 2, … Continue reading Government shutdown threats are becoming more common. Blame TV, social media, and Newt Gingrich
