Arkansas passes social media law requiring age verification Karissa Bell @karissabe Arkansas has become the second state to pass a law requiring social media platforms to verify the ages of their users. Governor Sarah Huckabee Sanders has signed the “Social Media Safety Act” into law, which requires companies verify the ages of users under … Continue reading Arkansas passes social media law requiring age verification
How Small Businesses Can Generate Sales With Social Commerce ValueWalk / 06 Apr 2023 There is a growing shift in the way consumers shop online, and social commerce is at the forefront of this change as it provides brands and consumers with a frictionless, and more convenient, commerce experience. Purchasing from Social Media is Social Commerce. … Continue reading How Small Businesses Can Generate Sales With Social Commerce
Digimind’s AI sense monitors multiple channels for key events. ChatGPT then produces a real-time analysis in plain English. Constantine von Hoffman on March 15, 2023 Digimind, the social listening and marketing intelligence platform, today unveiled a new social listening program which it says is the first to use two AI engines to monitor and analyze … Continue reading Digimind’s new product combines two AI engines to monitor and analyze social media
Health/Life Sciences Marketers Prioritized Event, Social Media Spend Over Email In 2022 by Ray Schultz , March 10, 2023 Providers in the health or life sciences industry increased their marketing budgets last year, according to Health & Life Sciences Marketing Trends, a study by Scorr Marketing. Of the companies polled, 52% upped their spending on trade … Continue reading Health Sciences Marketers Prioritized Spending On Events, Social Media Over Email, Study Finds
The company behind Advil and other consumer brands transformed their approach to social media just in time for the pandemic. Chris Wood on March 7, 2023 Social media platforms are an important arena for consumers to talk about brands that affect their lives. That’s why Haleon assembled an in-house team to own social media for … Continue reading How Haleon built social media intelligence in-house
By Chris Stokel-Walker March 07, 2023 America’s labor shortage has blighted a number of industries, with the retail sector among the worst hit. It’s a dire situation—and one that hasn’t escaped the notice of Jimmy “MrBeast” Donaldson. This month, Donaldson asked his 18.8 million Twitter followers to lend a hand in cleaning up … Continue reading MrBeast’s Feastables’ tidy-up campaign shows the power of social media celebrity
By Kim Rittberg February 28, 2023 Social media is where people are: 55% of consumers learn about new brands on social, and 93% of brands got a new customer because of a video on social media. In fact, according to Hubspot, video is the number one form of media used in content strategy, more … Continue reading The 5 tech tools you need to market your business on social media
By Rob Walker February 24, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. What is social media worth? Not to investors—we know the market valuations of the most familiar social media companies can reach hundreds of billions, even despite recent weakness among tech stocks—but to … Continue reading Why social media companies picked a very tricky time to start charging users
By Isa Watson February 12, 2023 Many of us struggle with an addiction to social media. The average millennial has 8.4 social media accounts. In 2020, the average American spent more than 3.5 hours per day on social media. Assuming we have an eight-hour workday, and need eight hours of sleep per night, more … Continue reading 3 ways to become less addicted to social media
By Jeremy Caplan February 10, 2023 This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Jitter is a free tool for creating visuals that stand out. In a sea of online text, distinct images catch people’s attention. Here’s how to use Jitter to make … Continue reading How to create catchy social media visuals with Jitter
