By Grace Buono September 05, 2022 In 2005, just five years after the launch of YouTube, an average of 24 hours of footage was uploaded to the site every single minute–a shocking figure at the time. Ten years later, the site was receiving 400 hours of video per minute. Though YouTube has been … Continue reading How the YouTube platform paved the way for today’s social media
Building GSK’s Social Listening Post: It’s More Than ‘Engagement’ by Steve Smith , Staff Writer @popeyesm, July 29, 2022 “Engagement” is table stakes when it comes to understanding and leveraging the intelligence that social media offers brands. In order to go deeper, you need sophisticated listening protocols, data and analytics infrastructure and a plan for democratizing … Continue reading Building GSK’s Social Listening Post: It’s More Than ‘Engagement’
By Mark Sullivan July 26, 2022 Social networking, as we’ve come to know it, is probably on the way out. It was once a big draw for all kinds of people, and at the same time an amazing way to harvest personal data that could be used to target ads. But everything … Continue reading Social networking as we know it is likely on its way out
By Christopher Zara July 22, 2022 The wild growth that Snapchat and other social media companies enjoyed during the lockdown phase of the COVID pandemic is looking farther and farther in the rearview mirror. Shares of Snap Inc. are tumbling in premarket trading on Friday after the company reported disappointing financial … Continue reading Snap stock price tanks in a warning sign for social media investors: Here’s what happening
Recent moves by Facebook and Instagram show a closer embrace of the short form video content that has made TikTok a sensation. Kim Davis on July 22, 2022 Ads on TikTok reach about 18% of adult internet users. That’s 885 million people. They’re spending more time on TikTok too (44 minutes per user per day), … Continue reading TikTok is setting the ground rules for social media
Research Points To Power Of Social Brand Conversation On Consumer Decision Making by Richard Whitman , Columnist, July 15, 2022 Publicis Media and Twitter recently collaborated on a research study that the companies say point to the power of social brand conversation on consumer decision making and sales. This study surveyed 9,600 consumers on … Continue reading Research Points To Power Of Social Brand Conversation On Consumer Decision Making
Build Your Ecommerce Brand And Stop Leaning On Social TechCrunch, Thursday, July 7, 2022 commerce companies were once considered nearly invincible as they grew unfettered and saw record profits. But of late, they’re braving a new market shaped by three major trends: stunted online shopping growth, the impact of the latest iOS … Continue reading Build Your Ecommerce Brand And Stop Leaning On Social
Participants gave native video ads a 59% favorable rating, compared to 50% for social. Chris Wood on June 30, 2022 Native video ads have a greater impact than video ads on social and video platforms, a new study from Kantar reported. The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native … Continue reading Native video tops social media in brand awareness study
Study Shows How Social Commerce Drives Awareness, Performance For Brands by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2022 Marketers began to rely on social commerce when the pandemic hit. Now they have begun to see positive results, according to research released Tuesday. I have never been a big fan of influencer marketing, but apparently, … Continue reading Study Shows How Social Commerce Drives Awareness, Performance For Brands
Ratings Agency: Social Platforms Act As ‘Useful Idiots’ For Propagandists by Tony Silber , Staff Writer, June 17, 2022 It’s been apparent since at least the 2016 presidential election — and probably well before — that social media spreads and amplifies misinformation and disinformation. Its toxic effect has damaged societies across the globe. Never mind … Continue reading Ratings Agency: Social Platforms Act As ‘Useful Idiots’ For Propagandists
