Tag Archives: Soft

How to Assess Leadership Soft Skills

Darleen DeRosa — September 24, 2019 Follow @onpoint_llc Leadership assessment and training is an essential element of succession planning for any organization. While there are many factors involved in a comprehensive assessment strategy, identifying and evaluating leadership soft skills are among the most important. Developing these critical leadership competencies can help leaders build the emotional … Continue reading How to Assess Leadership Soft Skills →

Hard Bounce Versus Soft Bounce – Does it Affect Email Deliverability?

Email Marketing Mistakes

Kevin George — September 5, 2019 Follow @imkevin_monk — September 5, 2019 Among the different email marketing metrics like open rate and click-through rate that you often take into consider, there is another metric that should not be overlooked. It is known as “BOUNCE RATE”. While open rate and click-through rate are positive metrics, bounce … Continue reading Hard Bounce Versus Soft Bounce – Does it Affect Email Deliverability? →

Manager Essentials: Interviewing For Soft Skills

Management Skills

Rick Lepsinger — August 6, 2019 Follow @onpoint_llc — August 6, 2019 Most managers know technical knowledge and experience are important to job performance, but those factors alone are not enough to assess a candidate. People who know the right thing to do in difficult situations or have innovative ideas can’t be successful if they … Continue reading Manager Essentials: Interviewing For Soft Skills →

Essential Soft Skills for Successful Remote Workers

Remote Work Environment

Nico Prins — November 30, 2018 Follow @nhdprins — November 30, 2018 It’s common knowledge that remote working is becoming the new normal. It’s also an aspiration shared by many. In fact, over half of people think that working from home would improve their motivation, and with it their productivity. Employers recognise this too. When … Continue reading Essential Soft Skills for Successful Remote Workers →

4 Soft Skills Every Leader Needs to Be Effective

Leadership Skills

Darleen DeRosa — January 23, 2018 Follow @onpoint_llc — January 23, 2018 Many organizations have a laser-like focus on technical skills—knowledge and capabilities specific to a set of business functions and operations. While technical skills such as programming knowledge or being able to use certain types of software may be important for jobs like … Continue reading 4 Soft Skills Every Leader Needs to Be Effective →

How soft calls to action will save your B2B campaigns

Call To Action

You shouldn’t have to decide between a soft or a hard call to action. Columnist Garrett Mehrguth explains why it’s helpful to offer both and shares three soft CTA tactics that will help you generate leads. Garrett Mehrguth on August 11, 2017 My paid search campaigns are underperforming, and so are yours. It’s a … Continue reading How soft calls to action will save your B2B campaigns →

How to Implement Soft Skills Training for Your Employees

Skills Management

Steve Rossetti — July 14, 2017 — July 14, 2017 Free-Photos / Pixabay With so much reliance on technology and communication happening through digital channels, it should come as no surprise that the interpersonal skills of entire workforces are deteriorating. Imagine being at a large conference with several of your employees when suddenly the president … Continue reading How to Implement Soft Skills Training for Your Employees →

4 Crucial Soft Skills Marketing Recruiters Love to See in Candidates

Skills Management

Mark Miller — May 30, 2017 Follow @MMtwopointfive— May 30, 2017 Look at any thorough marketing job description, and you’ll no doubt find a laundry list of practical experience and technical skills needed to be effective in that role. But what’s not always listed are soft skills that enable you to thrive in a given … Continue reading 4 Crucial Soft Skills Marketing Recruiters Love to See in Candidates →

The Soft Skills You Need To Succeed at a Start-Up

Startup Success

by Personal Branding Blog June 7, 2016June 7, 2016 Whether you’re looking to kick off your career at a start-up, or want to move over from working in big business, working at a start-up may well require a whole host of new skills. Start-up environments are constantly shifting and changing, and you will need to … Continue reading The Soft Skills You Need To Succeed at a Start-Up →

Soft Metrics That Have A Significant Effect On Your Bottom Line

Email Marketing

Everyone wants to increase sales and grow their business – that’s practically a given in the marketing world. Increasing sales numbers and related key performance indicators (KPIs) is typically the main task for most marketers. And it is almost definitely the one that your boss cares about the most, regardless of whether said boss is … Continue reading Soft Metrics That Have A Significant Effect On Your Bottom Line →