Tag Archives: Software

So You Want to Sell Software? How to Interview for & Nail That Prime AE Role

Competition Strategies

by Kathleen OsgoodSeptember 28, 2016 In my blog last month I promised to write something interesting about stage duration analysis for my next post. I started something deep and metric focused and was then distracted by a few interviews. I’ll be straight, I like interviewing. I get excited about bringing top talent into our team, … Continue reading So You Want to Sell Software? How to Interview for & Nail That Prime AE Role →

The Latest Trend in Product Line Extension: Become a Software Company

Business Development

by Brian Brinkmann Follow @BrianFBrinkmannSeptember 11, 2016 Every business must find ways to grow revenue. Usually, companies expand revenue by selling more or finding more to sell. Pretty simple, right? Wrong. Companies spend dearly to market products and create branding to differentiate their product benefits, increase market share, and command higher prices – in other … Continue reading The Latest Trend in Product Line Extension: Become a Software Company →

When you buy marketing software, know that you are buying into an ecosystem

Marketing Software

The right martech can make or break your organization. Columnist Jeffrey L. Cohen explains why a well-connected tech stack and an open platform are key to marketing success. Jeffrey L. Cohen on September 1, 2016 Marketing can no longer function without technology. There certainly are instances where it’s gone too far and technology is now … Continue reading When you buy marketing software, know that you are buying into an ecosystem →

Paid search management software: Is it right for your business?

Search Engine Marketing

Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in paid search management software. Jacob Baadsgaard on August 19, 2016    On the surface, paid search management software has all the glitz and glam of a new-age technological marvel. It’s sleek, … Continue reading Paid search management software: Is it right for your business? →

How To Evaluate Software Integrations: 3 Important Considerations

Business Software

by Matthew Cameron July 31, 2016July 31, 2016 We’ve all been there. You’re searching for a software product to enhance your marketing organization, and the first thing you investigate is whether the solution integrates with key components of your existing technology stack. This makes sense. No one wants to deal with the consequences of implementing … Continue reading How To Evaluate Software Integrations: 3 Important Considerations →

The Importance of Website, Application and Software Testing

Website Development Guidelines

by Pravin Ganore July 27, 2016 Follow @_prav_July 27, 2016 Each site has its own characteristics and particularities should be respected. Therefore, not all the points mentioned below can be applied. But by applying the vast majority of them, we can generate patterns of construction and development to ensure quality sites with good acceptance and … Continue reading The Importance of Website, Application and Software Testing →

How Businesses & Consumers Use Mobile Data Collection Software

Data Driven Techniques

by Jackie Carney July 12, 2016July 12, 2016 When surfing the web or logging into social media accounts, consumers are usually aware that their every move is being tracked and analyzed, as evidenced by the appearance of advertisements tailored to their exact preferences. The thought of these tactics being used in the physical retail landscape, … Continue reading How Businesses & Consumers Use Mobile Data Collection Software →

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