Russ FairleyFebruary 26, 2015 Freelance video production is an amazing job, one adorned with interesting locales, weird and wonderful clients, and occasional brushes with stardom. In a week, a freelancer might go from shooting a CEO interview video, to attaching a GoPro to a hang glider, or running after soccer players with a MoVi. Fun? … Continue reading 12 Incredibly Useful Software Tools for Video Pros
Mamoun ChaouniFebruary 22, 2015 Customer service is the new marketing. If you’re in doubt, a 2011 American Express survey cited in this infographic from Help Scout makes the assertion that seven in every 10 Americans were willing to spend more with a company that provides excellent customer service. This study also shares that three in … Continue reading Instructive: 6 Surprising Benefits of Live Chat Software
Ben PuzzuoliFebruary 17, 2015 Each year Software Advice speaks with thousands of small business professionals that are seeking customer service solutions. Recently, they analyzed a random sample of 385 small businesses to find out the most common reasons for customers wanting new customer service and support (CSS) software, as well as the features that they … Continue reading What Customer Service Software Buyers Look Like
Red AkrimFebruary 1, 2015 If your financial manager spends a good part of a week updating employee tax code information, working on paychecks, and aggregating financial data from various sources, electronic or otherwise, it’s time to seriously consider getting her a new assistant – in the form of an accounting software. Unbelievable as it may … Continue reading Business Growth: Why You Absolutely Need an Accounting Software
João-Pierre S. Ruth New York-based Taykey says its software is evolving from being used like an ad network into a tool for broader marketing strategies. Taykey tries to help marketers sort out how best to reach an audience whose attention is increasingly diffuse. CEO and founder Amit Avner says since its inception, his company has … Continue reading Taykey Putting $15M Round Towards New Online Marketing Software
Erin P. FriarJanuary 15, 2015 Small and medium sized business (SMB) managers are constantly on the lookout for strategies that will help them motivate employees. This is especially true of SMBs whose workforces are primarily working remotely in the field. When field reps are separated by distance from each other and from managers, it can … Continue reading Boosting Motivation with Field Activity Management Software
Red AkrimJanuary 9, 2015 No product or service will be 100 percent functional. Whether a company likes it or not, there will be customers calling in for complaints, lost passwords, merchandise returns, delivery tracking queries, or service downtime, even employees asking their in-house IT guys to assist with issues concerning tools like computer hardware, software … Continue reading Why Help Desk Software Is Important For Small Businesses
Mamoun Chaouni December 13, 2014 With the growing ubiquity of social media and content marketing is the rise of video as a marketing tool. These three statistics tell us why: An infographic by the Marketing Tech Blog shows that the average Internet user watches 206 videos a month. According to James McQuivey of the … Continue reading Spice Up Your Content Marketing: 5 Affordable Video and Animation Software
By Amanda Nelson, Published November 4, 2014 A recent survey of 386 B2B software buyers conducted by technology review firm Software Advice and Research Now, revealed intriguing facts about buyer behavior in regards to online reviews. The most staggering: 75% of B2B software buyers consult online reviews before making purchasing decisions. It’s widely understood that … Continue reading Are Online Reviews the Key to Gaining B2B Software Customers? [New Data]
Even in B2B marketing, pictures are a popular way to get a prospect’s attention. It appeals more to the senses and ignites curiosity and interest. That saves up a lot of trouble compared to a wall of text. Remember, software lead generation can be a pretty lengthy process. It’s one that usually leaves you at … Continue reading Software Lead Generation Tips – A Quick Guide to Transparency With Pictures
