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MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance. David Walters on February 21, 2025 This article was co-authored by Matt Wakeman, Weicong Zhao and Joseph Enever, analysts in the Gartner Marketing Practice, covering marketing data and analytics. Marketing leaders have long … Continue reading Unlocking the power of marketing mix modeling solutions
March 13, 2024 DEI needs to get back on track—these leaders have solutions Fast Bites: Recapping highlights from the panel “The Fight for DEI” at the 11th annual Fast Company Grill at SXSW. BY Tania Rahman The Fast Company Grill hit SXSW this year. Couldn’t make it to Austin? Here are some Fast Bites: Your handy … Continue reading DEI needs to get back on track—these leaders have solutions
15 Tips for Choosing the Right Finance Technology Solutions for Small Businesses GRIT DAILY / Last Updated: Dec 5, 2023 When navigating the complex world of finance technology for your small business, it’s crucial to hear from those at the helm. We’ve gathered fifteen insights, from choosing scalable financial solutions to valuing mobile accessibility … Continue reading 15 Tips for Choosing the Right Finance Technology Solutions for Small Businesses
Scott Brinker and Frans Riemersma report that 2,042 new martech tools were introduced in the last six months, 73% of them powered by artificial intelligence. Kim Davis on December 5, 2023 The martech landscape is expanding and AI is the prime driving force. That’s the topline news from the “Martech 2024” report released today. And, … Continue reading AI driving an exponential increase in marketing technology solutions
How and when you invest in partnerships will move you from second place to center stage. Acxiom Corporation on November 21, 2023 When it comes to brand experiences, you’re not just up against your competitors. You’re being judged against the best in the business. And these days, customers expect brand engagements to be relevant, … Continue reading Win the customer experience race with the right martech solutions by Acxiom Corporation
4 Best Payment Processing Solutions for Small Businesses (2023) Syed Balkhi / Oct 26, 2023 Navigating the digital landscape can be a bit of a headache for small businesses, particularly when handling online payments. Sure, big names like Stripe and PayPal are out there. However, integrating these platforms isn’t always a walk in the … Continue reading 4 Best Payment Processing Solutions for Small Businesses (2023)
SMBs Path to Digitization: How Can Technology Solutions Providers Help? Byron Fernandez / Sep 8, 2023 The benefits of digitalizing are significant for businesses. But did you know that only close to half of the Association of Southeast Asian Nations (ASEAN) small to medium-sized businesses (SMBs), estimated to be about 70 million, have digitalized … Continue reading SMBs Path to Digitization: How Can Technology Solutions Providers Help?
Choosing between composable vs. packaged CDP is not straightforward. Here are key considerations to know before making a decision. Craig Schinn on June 20, 2023 “Composable CDP is not a thing. Composable architecture is,” my colleague Craig Howard previously penned in an internal missive. He explained that customer data platforms (CDPs) gained traction when organizations … Continue reading Composable CDPs: How do they differ from packaged solutions?
This Modern QA Software Offers Customer Retention Solutions in a Difficult Economy Deanna Ritchie / 15 Apr 2023 Entrepreneurs and executives are scrambling to recession-proof their businesses this year amid a looming economic downturn and a still-tight labor market. Among many other strategies, they want to reduce costs with Business Process Outsourcing (BPO). BPOs … Continue reading This Modern QA Software Offers Customer Retention Solutions in a Difficult Economy
PPC Automation Layering: How to Embrace Effective Tools and Solutions Deanna Ritchie / 20 Mar 2023 After years of hand-wringing about industrial automation’s potentially devastating consequences for the blue-collar workforce, it has finally dawned on the professional class that the robots are coming for them too. True, this may not happen right away. But … Continue reading PPC Automation Layering: How to Embrace Effective Tools and Solutions
