IAB is striving to establish common standards and APIs for a no-tracking advertising eco-system, but the industry is pulling in different directions. Kim Davis on February 9, 2022 NEW YORK — Addressability and privacy present nothing less than “existential challenges” to the advertising industry, said Anthony Katsur, CEO of IAB Tech Lab, on the Annual … Continue reading Marketers look to adtech and agencies to solve the addressability problem
Tag Archives: solve
How Email Helps Solve Holiday Shopping Supply Chain Issues
Beatriz Redondo Tejedor December 14, 2021 Forget holiday shopping; it’s supply chain issues that are making headlines. While email marketers will still mark those big dates in the holiday marketing calendar, the real winners will be the ones who take a more agile approach to the season. This year at Mailjet, we’re telling our clients … Continue reading How Email Helps Solve Holiday Shopping Supply Chain Issues
Unlock Your Real Business Problem – and Solve it – Sooner Using Anticipatory Leadership
Daniel Burrus December 4, 2021 If you have read any of my past blogs, you know that in my Anticipatory Leader System, I teach a competency called the Skip It Principle. On the surface, something like problem skipping might seem like a hands-off approach to solving an issue that arises in your organization; however, it’s … Continue reading Unlock Your Real Business Problem – and Solve it – Sooner Using Anticipatory Leadership
The top 4 data issues campaign managers face and how to solve them
Enable your marketing teams to be agile enough to react to real-time insights. Position2 on October 8, 2021 Data remains one of the most powerful assets in business. Those who know how to leverage it can execute data-driven campaigns with purpose, precision, and laser vision. And those who don’t are likely to have rudderless … Continue reading The top 4 data issues campaign managers face and how to solve them
How to Solve Common Smart Shopping Problems
Callum Coard July 11, 2021 We take a look at some of the most common Smart Shopping problems, including low impressions, inconsistent traffic levels, poor-performing products, seasonal products underperforming at key moments, low conversions from remarketing ads, and Smart Shopping underperforming against your standard Shopping campaigns. Smart Shopping takes the campaign management headaches out of … Continue reading How to Solve Common Smart Shopping Problems
How to Solve the Problem of Remote Collaboration in the Age of Working From Home
Dmytro Spilka June 23, 2021 Whilst the general consensus about working from home is positive, because of the travel cost reduction, the reduced commute time and general flexibility of the working from home day, the loss of working within an empirical team of course doesn’t really exist anymore. Statistics show that in the Netherlands alone, … Continue reading How to Solve the Problem of Remote Collaboration in the Age of Working From Home
Why Businesses Fail to Solve the Right Problem
Steven Imke January 26, 2021 In business as in politics, people are too often looking for easy, short-term solutions to demonstrate action and therefore fail to solve the right problem resulting in making the real problem harder to solve in the long run. For example, Twitter and Facebook, seeking an easy-to-implement short-term solution, after some … Continue reading Why Businesses Fail to Solve the Right Problem
7 Ways Machine Learning Can Solve Supply Chain Challenges
Mitul Makadia October 27, 2020 In the supply chain industry, rising customer expectations have given rise to larger product ranges, more complex logistics, and shamelessly fast lead times. All of this has led to soaring costs throughout the supply chain network. And minimizing the effect of these factors manually at each individual level is again … Continue reading 7 Ways Machine Learning Can Solve Supply Chain Challenges
Can E-commerce Solve the Problem of Slotting Fees?
Ali Faagba October 14, 2020 Understandably, the distribution channel of a product — from the manufacturer to the end-user — has a lot of intricacies and politics, prominent among which is the hot topic: slotting fees. The moral position of slotting fees has been a bone of contention among business scholars for decades — the … Continue reading Can E-commerce Solve the Problem of Slotting Fees?
How Machine Learning Can Finally Solve “(direct)/(none)”
Constantine Yurevich October 2, 2020 Urchin, later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. The solution was perfect—for earlier times: People used mostly one device. Smartphones were rare. Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. … Continue reading How Machine Learning Can Finally Solve “(direct)/(none)”
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