by WishpondSeptember 16, 2016 Nowadays, your potential customers are spending an increasing portion of their day online. But that means they’re bombarded by more marketing clutter than ever before, which has made them all the more skeptical of ads. They interpret lots of your marketing efforts as someone trying to trick them into buying something. … Continue reading Bounce Rate: What It Is and How to Solve It with a Simple Survey
It can be difficult for businesses with multiple locations to craft unique, rich content for each individual location page, but columnist Joy Hawkins has some advice for how to do just that. Joy Hawkins on August 18, 2016 Earlier this year, I wrote an article on Moz that talked about one of the issues … Continue reading How to solve duplicate content local SEO issues for multi-location businesses
by Keith Reinhardt Follow @FreshAddressSeptember 2, 2016 “How often should I email my subscribers?” It’s an important question, especially if you worry that you’re emailing too often or wondering whether your subscribers would tolerate more emails. But maybe that’s not the best way to get the right answer. Try this: Should different customer groups get … Continue reading Segmenting Can Solve the Email Frequency Problem
From trade shows to meetups, it’s tricky to manage and process the data from events. Columnist Scott Vaughan explains how to take control of your event data to get maximum ROI. Scott Vaughan on August 19, 2016 In-person events have become a critical source of leads for B2B marketing and sales organizations. In fact, … Continue reading How to solve the event marketing data problem
by Laurie Sullivan @lauriesullivan, August 9, 2016 Duplicate listings are a major problem across the Web as the need to identify nearby physical locations and phone numbers of businesses on mobile devices becomes increasingly important for search engines Google, Bing, and Yahoo. Moz Local on Tuesday released an update to its Duplicate Listing Dashboard that … Continue reading Mobile Search Intensifies Duplicate Listing Challenge, Moz Local Attempts To Solve
by Devon Vocke July 8, 2016 Follow @EvokeStrategyJuly 8, 2016 Your Problem: No one is taking action on your website You’re getting traffic to your website, via organic search, paid traffic, referrals or some other source, but no one is taking action on your site: there are no sales, no leads, no contact requests. You … Continue reading No Website Conversions? Let’s Solve Your Conversion Conundrum.
by Len April July 4, 2016 Follow @ZenithtalentJuly 4, 2016 A new type of financial services provider is emerging, and experts believe it has the power to transform global supply chains. Multinational giants such as Apple, Dell, Kellogg’s and Siemens have already engaged these financial technology companies – FinTech, for short — to help finance … Continue reading Can FinTech Solve the Extended Supplier Payment Term Puzzle?
by Andy Beohar April 20, 2016 Follow @sevenatomsbuzzApril 20, 2016 Email marketing is one of the best tools for businesses when it comes to maintaining a customer base and nurturing new leads, and can be a valuable promotional channel. But as useful as email can be, your efforts are futile if none of your readers … Continue reading 4 Major Email Marketing Pitfalls (and How to Solve Them!)
by Ian Roderick April 13, 2016 Follow @newsletter2go_April 13, 2016 The goal of every email marketer needs to be sending emails that people will love. This seems obvious, but I’ve seen too many marketers thinking along the lines of “all of my customers need to see this product, no matter what!” instead of “what does … Continue reading The 3 Biggest Challenges in Email Marketing, and How to Solve Them
by Laura Donovan March 7, 2016 Follow @thewordproMarch 7, 2016 Many of our clients are small (to very small) businesses. They call us because they want to reach more potential customers and to keep the ones they have happy. Most of them have very tight budgets. While we believe that even small businesses that want … Continue reading 5 Ways to Solve the Marketing Puzzle
