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Laura Patterson — October 19, 2018 Follow @LauraVEM — October 19, 2018 The purpose of a business is to create a customer, declared Peter Drucker. How do you create a customer? You provide something – a service, a product, a solution – (referred to as the Product in the Marketing Mix) they need AND want. … Continue reading Make and Build a Business That Solves a Problem
How does a customer data platform fit into your marketing technology stack? Columnist Josh Manion discusses the role of the CDP and how it differs from other data platforms. Josh Manion on September 14, 2016 Just when marketing thought it had sorted out the latest in data management tools, a high-profile industry analyst firm officially … Continue reading Connecting the dots: How the customer data platform solves what ails marketers
Mobile Web-based experience doesn’t require app downloads. Greg Sterling on August 12, 2015 Earlier this month, Target announced a 50-store beacon rollout. This is a big deal; retailers have been testing and flirting with beacons and indoor location for two years, and this is probably the biggest announcement to date. Yet beacons are only one … Continue reading StepsAway Solves The “Beacon Problem” For In-Mall Retailers And Shoppers
