By Ophir Ronen January 19, 2024 Across every industry, from energy to manufacturing, to aerospace, there are problems so deeply entrenched that they seem insurmountable. In almost all cases, leaders, consultants, and task teams spend years and enormous budgets to tackle these challenges, too often to no avail. The result: At a certain point, … Continue reading The power of outside thinking in solving business problems
Programmatic Investment Analysis Key To Solving Budget Waste by Jourdan Gariepy , July 14, 2023 The Association of National Advertisers Programmatic Media Supply Chain Transparency Study reveals brands may be wasting billions of dollars in programmatic spend across worthless or fraudulent media. This eye-opening assessment suggests a huge missed opportunity to invest in more effective … Continue reading Programmatic Investment Analysis Key To Solving Budget Waste
Tommy Wyher — August 28, 2019 — August 28, 2019 The financial sector is highly competitive which makes the need for digital marketing paramount for companies wanting to stand out. Finance is serious business so a marketing approach that would work for a CBD product or video game might not be formal enough to work. … Continue reading More Money, More Problems: Issues a Business in the Financial Sector Can Have With Digital Marketing (And Solving Them)
The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members. Lewis Gersh on April 26, 2019 ‘I’m going to open this column by repeating, verbatim, the opening line from another recent Marketing Land article: “At a time when technology is … Continue reading One-to-one-household marketing requires solving the ‘shareability’ problem
Zach Heller — April 25, 2019 Follow @zheller — April 25, 2019 No matter who you are, at various times in your day/week/year/career, you will run into this question: What do I do next? This an unavoidable question that people will coach you to avoid at all times. There are a variety of things that … Continue reading Solving for “What Do I Do Next?”
Dave Brock — March 25, 2019 Follow @davidabrock — March 25, 2019 rubylia / Pixabay All of us, me included, often think a key aspect of leadership is about solving problems. Whatever the problem–a strategy problem, a market problem, a product problem, operational problems, sales/marketing problems, people problems…… We tend to think of ourselves as … Continue reading Is Leadership Really About Solving Problems?
Thomas Griffin — August 19, 2018 Follow @jthomasgriffin— August 19, 2018 If you’re trying to come up with a new business idea or increase your sales by solving common customer issues, you need to practice problem-solving. Improving your ability to problem solve will not only help you become an expert thought leader in your industry … Continue reading 5 Ways to Strengthen Your Problem Solving Skills
Chris Bruce — July 10, 2018 — July 10, 2018 Employee engagement remains the number one strategic objective for 80% of HR and reward professionals. Studies confirm that engaged employees are more productive, provide better customer service, and are more likely to stay with their employer. However, increasing employee engagement remains a struggle for the … Continue reading Solving the Struggle of Employee Engagement: Building Continuous Employee Engagement Through Benefits Tech
Multi-touch attribution isn’t new, but technological advances have brought it within reach and made it more important than ever, says contributor Chuck Moran. Chuck Moran on April 13, 2018 I’m going to let you in on a secret: Marketers are human, too. Don’t tell anyone I told you. Because marketers are human, we understand … Continue reading Solving for cross-device complexity with multi-touch attribution
Solving Advertising’s Trust Problem by Dave Morgan , Featured Contributor, September 28, 2017 When the choices of where to advertise were few — local radio, local newspapers, local broadcast TV, magazines and Yellow Pages — the issue of trust in your media partners was pretty straightforward: Did my ad run as promised? Was the copy … Continue reading Solving Advertising’s Trust Problem
