Mary Wallace on February 3, 2017 Marketing automation tools empower marketers to create high-return campaigns that have a specific message based on a prospect’s needs. Using targeted messages coupled with strong content, marketers can effectively engage and escort leads down the buying cycle to a sale. Campaigns are most effective when both content and … Continue reading Solving a marketer’s top 3 segmentation dilemmas
by Ryan Schwartzberg July 4, 2016July 4, 2016 “Why can’t I get in touch with these leads when we’ve got them loaded into our dialer 30 seconds after receiving them?” How many times have you asked yourself that question, but had no way to answer it? Companies like yours spend tons of money and lots … Continue reading Solving Lead Buyer Challenges: How to Ensure Speed-to-Contact
by Ryan Schwartzberg June 16, 2016June 16, 2016 “Are any other brands already trying to get in contact with this consumer, and if so, how will that impact my conversion rates?” When you make the decision to purchase a lead, you’re often doing so without any way to know which of your peers have already … Continue reading Solving Lead Buyer Challenges: Competitive Position
by Laurie Sullivan, , Staff Writer @lauriesullivan, May 9, 2016 Aaron Levy, client strategy at Elite SEM, closed the MediaPost Search Insider Summit by talking about himself to demonstrate what type of search targeting persona not to use and the importance of getting beyond the keyword when it comes to targeting consumers through search. Despite … Continue reading Solving Cross-Advertising Challenges And Solutions To Get Beyond Keywords
by Michael Raia March 7, 2016 Follow @integrifyMarch 7, 2016 Rensselaer Polytechnic Institute University recently published a paper called “Creating a Problem-Solving Culture,” using research from studies of real-world business leaders. The primary conclusion of this paper is that today’s business world is much too complex and dynamic to limit the number of people in … Continue reading How to Create a Business Climate of Problem Solving
by Maya Townsend March 5, 2016 Follow @mayapareMarch 5, 2016 Problems come in many shapes and sizes. Some are small (“I can’t find space for my 2pm meeting”). Others are large (“I can’t get forty coalition members to agree on goals”). All have the capacity to drive you nuts, especially if you’re not solving problems … Continue reading Are You Solving the Right Problem?
Eric DouglasOctober 27, 2015 This post lays out a step-by-step process for addressing tough business issues. It’s designed to work with any industry and any problem. The best results will usually come by using project teams composed of some people with finely honed intuitions based on experience and others with highly developed analytical skills but too … Continue reading A Method For Solving Tough Business Problems
BusinessVibesSeptember 13, 2015 When people get together on a daily basis, some conflict is bound to happen. It’s just part of life. Here’s how to resolve, and even prevent, serious conflicts in the workplace. Keep Some Perspective Most things at work are routine and mundane. You come in, you do your job and you go … Continue reading On the Job: Top Strategies for Solving Workplace Conflicts
Brian SutterJuly 4, 2015 It sounds simple enough, but just because someone purchases your products and services, doesn’t mean they will pay you on time. For small businesses, slow collections equals less cash at your disposal, which can tie up your investments. It also hurts you over time with poor cash flow, inventory build up, and … Continue reading Getting Paid: Solving the #1 Accounting Problem
Robert GlazerMarch 21, 2015 For retailers, e-commerce is the bread and butter of any digital strategy. The acquisition of new customers, retention of existing patrons and the harvesting of sales revenue make up the lifeline of a healthy company. But for small-to-mid-sized merchants with the pressure to increase sales quickly with a limited budget, driving … Continue reading Solving the Affiliate Management Gap
