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Tag Archives: Solving

Solving a marketer’s top 3 segmentation dilemmas

Mary Wallace on February 3, 2017   Marketing automation tools empower marketers to create high-return campaigns that have a specific message based on a prospect’s needs. Using targeted messages coupled with strong content, marketers can effectively engage and escort leads down the buying cycle to a sale. Campaigns are most effective when both content and … Continue reading Solving a marketer’s top 3 segmentation dilemmas

Solving Cross-Advertising Challenges And Solutions To Get Beyond Keywords

by Laurie Sullivan, , Staff Writer @lauriesullivan, May 9, 2016 Aaron Levy, client strategy at Elite SEM, closed the MediaPost Search Insider Summit by talking about himself to demonstrate what type of search targeting persona not to use and the importance of getting beyond the keyword when it comes to targeting consumers through search. Despite … Continue reading Solving Cross-Advertising Challenges And Solutions To Get Beyond Keywords

How to Create a Business Climate of Problem Solving

by Michael Raia March 7, 2016 Follow @integrifyMarch 7, 2016 Rensselaer Polytechnic Institute University recently published a paper called “Creating a Problem-Solving Culture,” using research from studies of real-world business leaders. The primary conclusion of this paper is that today’s business world is much too complex and dynamic to limit the number of people in … Continue reading How to Create a Business Climate of Problem Solving

A Method For Solving Tough Business Problems

Eric DouglasOctober 27, 2015 This post lays out a step-by-step process for addressing tough business issues. It’s designed to work with any industry and any problem. The best results will usually come by using project teams composed of some people with finely honed intuitions based on experience and others with highly developed analytical skills but too … Continue reading A Method For Solving Tough Business Problems