Brittany BergerMarch 20, 2015 The numbers involved in PPC sometimes astound me. You’ll go to take one last look at a spreadsheet you’ve spent hours in, and your eyes cross. How did they not cross sooner? There’s CPC, position, and impression share, along with 10 other numbers and percentages. All lined up next to each … Continue reading Solving the Conundrum of Your PPC Budget →