Heather Lloyd-MartinMay 27, 2015 Can you trust the content that was created by your SEO company? Are you sure? Here’s the dirty little secret inbound marketing companies don’t want you to know. Can you trust the content that was created by your SEO company? Are you sure? Recently, I was contacted by an end client … Continue reading The Dirty Little Secret Some SEO Companies Don’t Want You to Know
Margot da CunhaMay 22, 2015 For anyone who pays attention to the stock market (which I don’t) or the news (which I do), it’s clear that Twitter hasn’t been looking so hot these days. Last month, the social platform fell short of its projected revenue for the first time as a public company. Somewhat embarrassing, … Continue reading Twitter Treats For Marketers
Alex SchmelkinMay 14, 2015 And…boom. There it is. About an hour ago Mothership Amazon sent me an email announcing they had activated voice ordering for my Amazon Echo. It’s here, and perhaps a bit faster than I even imagined in my blog post from 2012 on the future of ecommerce. Back then the story went: … Continue reading Please, Alexa, I Want Some More (or “How So I Compete With Amazon?”)
Ryan PinkhamFebruary 17, 2015 If you’re on social media, you know how rewarding it is to receive positive responses from your fans and followers. But have you also thought about how you can return the favor and show some love back? When it comes to building relationships on social media, a small gesture can make … Continue reading 7 Easy Ways To Show Your Customers Some Love On Social Media
ZOG DigitalDecember 29, 2014 We’ve compiled some of some of the best digital marketing campaigns from 2014 to demonstrate the key principals to developing effective content online. These lessons can be applied to any content medium to help increase engagement and exposure. Use Cross-Channel Promotions Chipotle has done an excellent job of remaining active across … Continue reading What We Can Learn From Some of 2014’s Best Digital Marketing Campaigns
December 16, 2014 Curt Woodward Ask any app developer about their most soul-crushing experience, and you’re likely to get a story about user reviews. No matter how powerful or elegant you think the product is, a few minutes in the hands of real-life users are enough to turn even small flaws into major … Continue reading App Quality Study Shows No-Names Beating Some Big Brands in Mobile
Are you a business owner? It’s pretty likely that if you’ve found this blog, you have some kind of interest in ecommerce. Whether you have your own business, work for one, or have ambitions of starting one, knowing the ins and outs of ecommerce is crucial. Even if you’re just an avid online shopper, knowing … Continue reading Some Ins and Outs of Ecommerce
This column is still about career advice but personal finance is a career issue. As a recruiter, I have rescinded job offers because of adverse credit checks. As a career coach, I have seen even my most senior, experienced professionals trapped in jobs they can’t stand because they don’t have the savings to move to … Continue reading Finally Some Unconventional Personal Finance Advice: Get WILD
More than two thirds of the world’s population has a mobile subscription. The mobile marketing is getting bigger, it will becoming an important channel for businesses to reach customers. How to use mobile marketing effectively? Create a mobile web easy- to- view, easy- to- use. Nowadays the number of smart phones owner are on the … Continue reading Some Tips for Effective Mobile Marketing
Many business owners struggle with pricing. Should their first concern be covering costs or figuring out what the market will bear? How do they determine what the market will pay without raising prices high enough that some customers flee? And can they offer discounts without damaging their price brand? There may be no easy … Continue reading Some Businesses Go Creative on Prices, Applying Technology
