By Nicole Gull McElroy Bracken Darrell likes starting over. “This idea that you restart every day—that’s how I feel about everything,” he says. “You have a chance to reinvent things.” It’s a mantra he’s intimately familiar with. Six months ago, Darrell became the new president and CEO of VF Corp., which owns brands including … Continue reading Bracken Darrell reimagined some of the world’s biggest brands. Now he has plans to do it again
Some Vizio TV owners can claim a share of a $3 million settlement over misleading marketing A 2018 lawsuit accused the company of falsely describing its TVs’ refresh rates. Cheyenne MacDonald Sun, Dec 31, 2023 Vizio Vizio TVs’ “effective” refresh rates have been confusing customers for years, and the company may now owe payments … Continue reading Some Vizio TV owners can claim a share of a $3 million settlement over misleading marketing
New Year, New Challenges: Here Are Some The Ad Industry Face by Laurie Sullivan , Staff Writer @lauriesullivan, December 26, 2023 One of the most controversial and notable technologies will become obsolete in 2024. But it seems that most in the advertising industry are ready to move on. “Please RSVP for the farewell party,” Jack … Continue reading New Year, New Challenges: Here Are Some The Ad Industry Face
While influencer marketing is booming, new research suggests it might be a turnoff, especially for older, more valuable customers. Kim Davis on December 20, 2023 Influencer marketing is booming across social channels, with the value of the industry expected to surpass $ 20 billion in 2023 and over 80% of marketers attesting to its effectiveness. … Continue reading Celebrity influencers are a turnoff for some consumers
By Christopher Zara November 20, 2023 Layoffs are underway this week at Citigroup as part of a companywide restructuring and simplification plan that was announced by CEO Jane Fraser in September. In a memo to employees on Monday, Fraser said the financial giant’s executive management team has been working with company leaders to implement … Continue reading Citigroup layoffs loom as the financial giant makes some of its most drastic changes in years
By Sam Becker October 31, 2023 Joe Biden seemingly has two things in its sights lately: Malarkey and junk fees. A few weeks after the Federal Trade Commission (FTC) announced a new rule targeting junk fees—described as “hidden and bogus fees that can harm consumers and undercut businesses”—the Biden administration is zeroing in on … Continue reading Retirement planners might soon need to retire some of the sneaky ways they do business
From cold calling to cutting-edge B2B marketing, Kristin Carey has done it all. The key is strong friendships and profiting from your mistakes. Constantine von Hoffman on July 19, 2023 As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Kristin Carey who, like so … Continue reading Salary and Career: Kristin Carey on the benefits of doing some of everything
By Lydia Dishman July 16, 2023 The pendulum on return-to-office (RTO) has swung wildly in the last three years, so it’s no wonder that employees feel bewildered and stressed out. In the RTO debate, we’ve reported on extremes from the viral video of a CEO accusing employees of secretly working multiple jobs while logged … Continue reading The office is dead. Long live the office (at least some of the time)
Elon Musk claims Twitter will start sharing ad revenue with Blue subscribers Kris Holt @krisholt Twitter Blue subscribers will receive a cut of revenue from ads that appear in their reply threads, CEO Elon Musk said. The new program starts today, Musk noted, but he hasn’t yet provided additional details about how it … Continue reading Twitter finally begins paying some of its creators
By Michael Grothaus April 20, 2023 It’s not just tech companies that are facing mass layoffs. Earlier this year, entertainment giant the Walt Disney Company announced it would cut 7,000 jobs in a phased layoff comprising three rounds. As CNBC reports, next week will see the second phase of those layoffs begin and it … Continue reading ESPN layoffs: Disney’s second round of job cuts will include some on-air talent
