Consumer confidence and spending have ticked up as people receive stimulus money and anticipate the lockdowns ending. Greg Sterling on April 21, 2020 The COVID-19 pandemic has taken its toll on consumer and business confidence, with various surveys reflecting pessimism and expectations of a deep and serious recession. Indeed, many economic forecasters and major investment … Continue reading Amid the economic gloom, some hopeful indicators emerge for marketers
Brian Basilico — February 21, 2020 Today, I’d like to talk about toilet paper, more specifically, toilet paper math. Bear with me because I know you’re asking yourself, “Self, what does toilet paper have to do with online marketing?” I’ll explain, but first let’s look at the history of toilet paper. Have you ever noticed … Continue reading Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up
Here are 7 tips from our community we think are worth a second look. Wendy Almeida on December 26, 2019 Our community of digital marketers are dedicated to sharing tactics to help others elevate their performance so here are a few insights from the past year that were popular with readers. 1. What you cannot … Continue reading Pro Tip: A look back at some notable tips from our digital marketing experts in 2019
Julie Hansen — November 22, 2019 Follow @acting4sales Thanks to the impeachment hearings, “pizzazz” has gotten a lot of media exposure lately. Political analysts on one side claim the legal proceedings lacked the “pizzazz” necessary to hold the public’s attention. The other side claims the facts speak for themselves, pizzazz completely unnecessary. I’m not going … Continue reading Put Some Pizzazz in Your Presentation
Hey Google, Play Me Some News by Laurie Sullivan , Staff Writer @lauriesullivan, November 19, 2019 Google took audio one step into the future by introducing Your News Update, a way to listen to news hosted by the Google Assistant. Think of the feature as a personal news audio list. The announcement, made Tuesday, allows Google to … Continue reading Hey Google, Play Me Some News
Elliot Begoun — July 3, 2019 Follow @intertwinegroup — July 3, 2019 After 30 years, I am still a student of the Natural Products Industry. One with many questions that remain unanswered. Questions such as, what drives some people to take on the inherent risks of entrepreneurship? Most of us see needs unmet or problems … Continue reading Why Do Some Take Action While Others Stop at an Idea?
A spokesperson said Facebook is working to restore the Groups mistakenly taken down. Amy Gesenhues on May 17, 2019 A Reddit thread on Wednesday called attention to many Facebook Groups’ privacy settings being changed to “secret.” The post generated more than 450 comments, with rumors that many Groups had been attacked by a spammer posting … Continue reading Turns out some groups axed by Facebook for content violations were actually hacked
Some Twitter Users Willing To Pay $4 For The Service by Laurie Sullivan , Staff Writer @lauriesullivan, April 26, 2019 A pricing model for Twitter suggests some users would be willing to pay on average between $4 and $4.50 to use the service, although it’s not clear whether or not a subscription service would help sell … Continue reading Some Twitter Users Willing To Pay $4 For The Service
There are lessons from models like Facebook that TV platforms can learn from to adapt and realize their catch-up growth potential. Nathan Labenz on March 13, 2019 Predictions about the future of TV abound – and with good reason. The average American spends early a third of their waking hours watching TV – roughly five times more … Continue reading TV ad platforms have some catching up to do
Elliot Begoun — February 8, 2019 Follow @intertwinegroup — February 8, 2019 Canva.com I had a recent conversation with the founding team of a brand we admire and follow. They shared with me that they were planning to wind things down. While their reasons were sound and their outlook positive, I couldn’t help but feel … Continue reading A Reminder of Some Less Obvious Reasons Founders Fail
