Tag Archives: Some

TV ad platforms have some catching up to do

There are lessons from models like Facebook that TV platforms can learn from to adapt and realize their catch-up growth potential. Nathan Labenz on March 13, 2019 Predictions about the future of TV abound – and with good reason. The average American spends early a third of their waking hours watching TV – roughly five times more … Continue reading TV ad platforms have some catching up to do →

A Reminder of Some Less Obvious Reasons Founders Fail

Business Improvement

Elliot Begoun — February 8, 2019 Follow @intertwinegroup — February 8, 2019 Canva.com I had a recent conversation with the founding team of a brand we admire and follow. They shared with me that they were planning to wind things down. While their reasons were sound and their outlook positive, I couldn’t help but feel … Continue reading A Reminder of Some Less Obvious Reasons Founders Fail →

Google Tells Some Advertisers, Agencies It Will Handle Campaign Strategies

Google Advertisement

Google Tells Some Advertisers It Will Handle Campaign Strategies by Laurie Sullivan @lauriesullivan, 4 hours ago Google announced, in an email from Google Ads sent to some advertisers on Thursday that it will handle “campaigns, so you can focus on your business.” Automation is increasingly an area of focus for Google, slowly taking the responsibility … Continue reading Google Tells Some Advertisers, Agencies It Will Handle Campaign Strategies →

ABM is maturing, here are some tools to help build successful campaigns in 2019

Account Management

Top ABM tools have different platforms with their own focus in core competencies. Review these four areas before making your choice. Cara Caruso on January 9, 2019 If you visit the same restaurant you’ve gone to for years, there’s probably a waiter who knows your name. They stop by, welcome you back and ask … Continue reading ABM is maturing, here are some tools to help build successful campaigns in 2019 →

Why some marketers say Cyber Week is just too long

Cyber Monday

Here’s how email marketers can sidestep the perils of a too-long holiday promotional period. Robin Kurzer on December 12, 2018 As Black Friday and Cyber Monday have begun to merge into a single blockbuster weekend to kick off the holiday shopping season, many enthusiastic marketers are pushing sales and promotions well past the weekend. But are … Continue reading Why some marketers say Cyber Week is just too long →

Agile Chair Exercise: Some Alternate Suggestions

Search Engine Optimization

Jesse Houwing — November 8, 2018 — November 8, 2018 If you’ve been at an Agile conference, been a Scrum Master for quite some time and joined an Agile meetup group (here in The Netherlands there are several), then you probably found that games can be very quick ways to energize any meeting and to … Continue reading Agile Chair Exercise: Some Alternate Suggestions →

Google Adds ‘Book,’ ‘Schedule’ Button In Search For Some Businesses

Google Tools

Google Adds ‘Book,’ ‘Schedule’ Button In Search For Some Businesses by Laurie Sullivan @lauriesullivan, (October 23, 2018) Google has expanded the ability to book or schedule appointments for some businesses through Reserve with Google, a service that allows users to book an appointment or reservation with nearby providers directly in the search engine. The icon that … Continue reading Google Adds ‘Book,’ ‘Schedule’ Button In Search For Some Businesses →

Why Are Some Companies and Leaders More Adaptable to Change?

Leadership Skills

Rick Lepsinger — October 11, 2018 Follow @onpoint_llc — October 11, 2018 Monsterkoi / Pixabay Change is difficult, even for some of the most successful companies in the world. With massive technological developments disrupting long-established industries, the average company isn’t lasting as long as they did in the past. A 2017 study by Credit Suisse … Continue reading Why Are Some Companies and Leaders More Adaptable to Change? →

The Last Year of the Kow: Some Minor Complications in the Chik-fil-A Story

Marketing Guide

Dave Sutton — October 9, 2018 — October 9, 2018 I’ve written before about Chik-fil-A’s transition from its neat-and-tidy “Eat Mor Chikin” campaign to a more diffuse customer-focused approach. Though successful in some important respects, its new consumer value strategy has turned out to be something of a Pandora’s box, with the fast food behemoth … Continue reading The Last Year of the Kow: Some Minor Complications in the Chik-fil-A Story →

Pinterest says it will attract some 50M back-to-school shoppers this season

Kohl’s, DSW and The Children’s Place are among the retail brands running back-to-school ads on Pinterest this year. Amy Gesenhues on August 15, 2018 As students gear up to head back to class, we are at the peak of back-to-school shopping season. Starting in early July and lasting through September, Deloitte’s 2018 Back … Continue reading Pinterest says it will attract some 50M back-to-school shoppers this season →