by Chris Herbert June 26, 2016June 26, 2016 Technology Marketers Need to Know How To Sell Today, more than ever, technology marketers need to know how to sell. In fact, if a marketer doesn’t have experience selling it’s a key weakness…well, actually an opportunity! The disconnect between sales and marketing is one of the reasons … Continue reading Sell Me This Pen. Some Advice for Technology Marketers
by Laurie Sullivan @lauriesullivan, June 23, 2016, 12:44 PM Paid and organic search campaigns take a back seat to other marketing channels like content creation at large enterprises because many still find it too difficult to prove the return on investment — especially for search engine optimization (SEO), according to a new survey released Thursday. … Continue reading Search Still Too Difficult For Some To Prove ROI
by Adam Frankel May 24, 2016 Follow @FrankelInteractMay 24, 2016 Facebook hosted its 2016 annual conference for developers recently. Among the new features that were showcased, one was Chatbots, available via Facebook’s Messenger Platform. Dubbed as one of Facebook’s early initiatives to blend social media and artificial intelligence, Chatbots can change the way we interact … Continue reading Facebook Chatbots: Some Thoughts on Mobile Users and Brand Benefit
by Julie Winkle Giulioni May 18, 2016 Follow @julie_wgMay 18, 2016 A significant dimension of leadership is coaching… engaging in conversations that help others make the leap from where they are to where they want (or need) to be. Whether the focus is on correcting a performance problem, expanding capacity, improving relationships, or developing within … Continue reading Give ‘Em Some Space (For Possibilities)
by Adam Frankel May 6, 2016 Follow @FrankelInteractMay 6, 2016 In most cases, a product or a service search on Google ends up as a local search. Even if you don’t specify your location, Google will still show you local results. Your IP address tells Google where you are from – which country, which state … Continue reading Some Thoughts on Local Search and Landing Pages
by Adam Frankel March 19, 2016 Follow @FrankelInteractMarch 19, 2016 It might appear surprising that most social media strategies fail despite being crafted by experts. But on a second thought it doesn’t look surprising because success in social media optimization/marketing depends on connecting the dots, which most entrepreneurs fail to perform. A strategy is nothing … Continue reading Some Useful Tips to Increase the Efficiency of Your Social Media Campaign
by Heather R. Morgan February 28, 2016 Follow @HeatherReyhanFebruary 28, 2016 If you’re searching for a “silver bullet” to magically solve all your problems, you’re probably going to fail. Even if you’ve found an effective tactic that can give you a strong advantage, that advantage won’t last long once a million other people have learned … Continue reading What’s Killing Some of the Best Cold Emails?
by Jonathan Bright January 25, 2016 Follow @SoutherlyCommsJanuary 25, 2016 We’re only just into 2016 and already talk about ad blocking within the digital marketing industry feels like it’s hit fever pitch. Articles are popping up in the international press about a looming display advertising apocalypse (despite the industry otherwise showing no signs of abatement). … Continue reading Can I Order Some More Ad Blockers, Please?
Anil ValviNovember 3, 2015 The online image of a company is becoming more and more important with the increasing popularity of the internet and the social media. The whole world is transforming into a big online community where every piece of information is available at the click of a button. So in such a scenario … Continue reading Some Important Factors to Keep In Mind While Hiring a Digital Marketing Agency
Owen RadfordJune 2, 2015 Magento is a great system for building e-commerce websites; it’s not bad for marketing them either. Out of the box there are no truly bad default settings for SEO and it offers handy functions to make your life easier. In this article I’ll take a look at changing some of the … Continue reading Magento SEO – Set Some Sensible Defaults
