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By Bob Brody January 06, 2024 I can tell you the time of day within a matter of minutes, all without ever peeking at a watch or clock. My accuracy is uncanny. Here’s why. For 21 years my employers mandated that either weekly or daily I fill out a time sheet. I tabulated, in … Continue reading How this standard (sometimes hated) office practice can boost your productivity in work and life
But many smaller vendors are betting their lives on a single offering. Tony Byrne on July 15, 2021 at 11:54 am In 2019 when IBM suddenly let go of nearly all its martech portfolio, I joked that it reversed an ancient adage: while perhaps “no one ever got fired for recommending Big Blue,” it turns … Continue reading Real Story on MarTech: Sometimes the biggest vendors carry the biggest risks
Steve DiGioia January 28, 2021 (January 29, 2021) my wife and I did a little shopping after work and stopped into our local Eddie Bauer clothing store. We were greeted by a mature woman with the biggest smile who showed a sincere interest in helping me find the exact pair of pants I wanted. With … Continue reading Sometimes You Get the Hiring Right
Marketers should use attribution reports to assess trends and relative impact but it’s a slippery slope to draw big conclusions from absolute numbers. Joe Hyland on August 21, 2019 We recently signed a major tech player as a client – a brand we were proud to add to our portfolio. As a marketer, I wondered … Continue reading Re-thinking customer acquisition: What you cannot measure sometimes matters most
Shep Hyken — August 20, 2019 Follow @Hyken — August 20, 2019 I enjoy going to a baseball game. I live in St. Louis, and the fans of the St. Louis Cardinals are known throughout the sports world as being some of the best fans in all of baseball. Many fans remember Albert Pujols as … Continue reading Winning Decisions Are Sometimes Tough Decisions
Arik Hanson — August 4, 2019 — August 4, 2019 Today’s internet culture is very much predicated on one basic principle: Me. Me, as in, how can I create more thought leadership to share on Twitter. Me, as in, how can I become an influencer and make hundreds of thousands of dollars on Insta, YouTube … Continue reading Sometimes It’s OK to Be a Social Media Follower
Nick Leffler — April 5, 2018 Follow @exprance— April 5, 2018 Nothing is static and nothing will remain consistent. The world is a dynamic place that’s always changing. You will eventually go through a business strategy pivot. Even if your business is doing well today and you’re getting plenty of referrals, that’s not guaranteed tomorrow. … Continue reading Sometimes You Have To Make A Business Strategy Pivot
Karl Sakas — December 19, 2017 Follow @KarlSakas — December 19, 2017 Wokandapix / Pixabay Worried about losing a key employee? Equity can help keep them… if you do it right. An agency owner reached out for advice because he was considering giving equity to key employees. He was worried they’d leave if they didn’t … Continue reading Golden Handcuffs: Use Equity to Retain Key Employees… Sometimes
Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet. Paul Shapiro on December 18, 2017 My wife came to me with a problem. She wanted festive, whimsical, and potentially matching Hanukkah pajamas. But there weren’t enough options coming up in Google … Continue reading Optimizing for Hanukkah: Sometimes it’s still strings, not things
Do you have a client that isn’t a good fit for your SEO agency? Columnist Janet Driscoll Miller has some tips to help you determine when it’s time to part ways. Janet Driscoll Miller on January 22, 2016 I’ve been running a search marketing agency for 10 years now, and during that time, I’ve learned … Continue reading Breaking Up Is Hard To Do, But Sometimes It’s the Right Thing For Your Agency
