There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates. Matt Umbro on February 20, 2017 I’ve been in the paid search industry for a nearly a decade. A … Continue reading How to write PPC text ads in 2017’s sophisticated environment
by Jack Loechner, Staff Writer @mp_research, July 6, 2016 According to an analysis of digital marketing experts by Adestra, a decade of email marketing data shows the email channel is the fastest growing of any other channel in the marketing mix. Ahead of SEO, content marketing, paid search and direct marketing, 73% of respondents rate … Continue reading Industry Census Says ‘Email Sophisticated And Profitable’
Increasingly, advanced bots seek to replicate human behavior patterns. Greg Sterling on January 19, 2016 Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are winning the battle against “basic bots,” they’re losing against more sophisticated bots, according to a new study … Continue reading Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016
