Brian Basilico — January 10, 2020 The Sweetest Sound… One of the things Dale Carnegie said in his book, How to Win Friends and Influence People, was that the sweetest sound in anybody’s ear is their own name. I want to take that a step further. I think the sweetest sound is not only somebody’s … Continue reading The Sweetest Sound and Why Caring Matters For Your Business
Dominick Quartuccio — September 14, 2017 — September 14, 2017 When you’re Drifting, you sound like everyone else. Stop sounding like everyone else. Take Command of your unique individuality. Stand out. How many times have you seen a speaker take the stage and deliver some variation of: “It’s an honor to speak to you today,” … Continue reading 7 Ways to Sound Like Everyone Else
If you work in the local SEO space, you may have noticed that Google sometimes makes unwanted updates to your Google My Business listings. Columnist Andrew Shotland dives into the issue. Andrew Shotland on August 1, 2017 If you own SEO at a multi-location brand (or an agency that works with them), it can … Continue reading If your GMB page updates & no one knows, does it make a sound?
Heather R. Morgan — May 17, 2017 Follow @HeatherReyhan— May 17, 2017 There is a time and a place for explaining what your product does. During a demo, maybe, or if you’re close to closing a deal, and your buyer has a few questions about how a certain feature works. Cold emails are not the … Continue reading How to Make 5 Boring Product Descriptions Sound Irresistible
Columnist Chad White highlights the words worth repeating from a recent conference and offers his take on what marketers can learn from them. Chad White on September 6, 2016 I’m a sucker for a good sound bite, and I heard plenty of great ones at our company’s *conference in Boston a few weeks ago. However, … Continue reading 5 email marketing sound bites (and the deeper meaning behind them)
Many are anxious about Instagram’s announcement that feeds will soon be determined by an algorithm. But is there really cause to worry? Columnist Alison Zeringue asks three veteran digital marketers for their thoughts. Alison Zeringue on April 4, 2016 at 11:13 am Author Robert C. Gallagher once said, “Change is inevitable — except from a … Continue reading 3 digital marketing pros sound off on upcoming Instagram algorithm
by Bryan Pearson March 21, 2016 Follow @pearson4loyaltyMarch 21, 2016 Companies are failing at one of the most-used forms of customer service, emails, and it is sending their customers away. For retailers, this failure may signal a problem more serious than lost sales. Dear Acme Whiz-Bang Co., I write to inform you that the coffee … Continue reading Digital Sucking Sound: Email, Not Price, Is Costing Retailers Sales
by Ivana Kitanovic March 14, 2016March 14, 2016 Deep down within our blood, we’ve grown a need to bond with others. To connect with everyone in our surroundings and share our experiences. In the online era of today, that bond is created through email. That’s why it’s more critical than ever to open your soul … Continue reading How to Sound More Personal in an Email
by Ben Smith January 22, 2016January 22, 2016 Spam. Ugh. Is there anything worse than opening up your inbox and seeing an email that clearly looks like spam, but somehow managed to slip through your filter? There is! When you see that its from one of your favorite brands. And then all the sad feels … Continue reading How To Make Your Subject Lines Sound Less Like Spam
By Alicia Thomas|2015-10-19T04:34:21+00:00October 21st, 2015|Content|0 Comments Copywriters are often asked to write blogs, eBooks and web content on subject areas we know next to nothing about. It’s then up to us to become experts on a topic very quickly… or at least sound enough like experts to create convincing copy! If at all possible, your … Continue reading How to Write About Something You Know Nothing About (& Sound Like a Pro)
