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Tag Archives: Sources

The Difference Between Direct and Organic Search Traffic Sources

Amber Kemmis — February 21, 2018 — February 21, 2018 real-napster / Pixabay For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company … Continue reading The Difference Between Direct and Organic Search Traffic Sources

Referral Strategy: Create An Onboarding Process for Your Referral Sources

Jessica Edmondson — February 1, 2018 Follow @jessicaedmon — February 1, 2018 After identifying your referral sources, developing a recruitment strategy, creating a sales enablement plan, developing a plan to enable referral sources, and constructing a referral incentive strategy, you can start to fashion a referral strategy that enables you to create an effective onboarding … Continue reading Referral Strategy: Create An Onboarding Process for Your Referral Sources

Referral Strategy: How to Keep Referral Sources Engaged

Jessica Edmondson — January 30, 2018 Follow @jessicaedmon — January 30, 2018 So you’ve identified your referral sources, developed a recruitment strategy, created a sales enablement plan, developed a plan to enable referral sources, constructed a referral incentive strategy, and decided on your onboarding process, now it’s time to create a referral strategy to keep … Continue reading Referral Strategy: How to Keep Referral Sources Engaged

Referral Strategy: Create a Plan For Enabling Your Referral Sources

Jessica Edmondson — December 26, 2017 Follow @ContentMktg2 — December 26, 2017 Now that you have identified your referral sources, developed your recruitment strategy and created a sales enablement plan, it’s time to create a referral strategy for enabling your referral sources with everything they need to make informed referrals of your target buyers. Once … Continue reading Referral Strategy: Create a Plan For Enabling Your Referral Sources

Referral Strategy: Identifying Potential Referral Sources in 2 Steps

Jessica Edmondson — November 22, 2017 Follow @ContentMktg2 — November 22, 2017 Referrals have evolved from a simple in the moment approach to a strategic channel and strategy that are used by companies to dramatically increase revenue with an average 13% of customer referral leads and 31% of partner referral leads making a purchase. As … Continue reading Referral Strategy: Identifying Potential Referral Sources in 2 Steps

Unifying Data Sources Across the Customer Journey: Key to Seeing the Complete Picture

Alex Gutman — June 25, 2017 Follow @Cooladata — June 25, 2017 In the past, online businesses reacted to customer behavior after they moved along the path to purchase. With the release of advanced analytical tools, businesses are now empowered to not only act in a proactive fashion, but they are able to shape customer … Continue reading Unifying Data Sources Across the Customer Journey: Key to Seeing the Complete Picture

Getting Tired of Your New Business? 5 Sources of Inspiration That’ll Rekindle Your Love

Melanie Green — June 24, 2017 — June 24, 2017 Keeping your business alive and well takes a lot of energy, effort, and planning. It’s quite frankly exhausting! When you feel that you’re at your wit’s end and that you don’t want to work on your new business anymore, turn to these 10 sources of … Continue reading Getting Tired of Your New Business? 5 Sources of Inspiration That’ll Rekindle Your Love