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David CraneSeptember 17, 2015 Most marketing technologies these days have multiple applications. Two separate systems may provide completely complementary capabilities for one marketing organization while being entirely redundant for another. This is just one reason why thoroughly researching your marketing tech investments is so important. While there never seems to be enough time to perform an … Continue reading 6 Sources To Consult Before Any MarTech Investment Decision
Andrew MaceyJune 15, 2015 Understanding your website’s traffic is a fundamental step towards optimization. When updating content, you must keep in mind who the audience will be and which offers will entice them. Additionally, the quality of website visitors can change depending on their source. For example, Paid Search traffic tends to be of higher … Continue reading What is the Difference Between Direct and Organic Search Traffic Sources?
Brian HonigmanMay 12, 2015 The thing about understanding digital marketing is that once you learn the fundamentals you start to see them come in to play everywhere online. In any results-oriented field the source of the idea is unimportant. The only rubric for judging an idea’s value is if it works. As such, there are … Continue reading 5 YouTube Marketing Lessons From Unlikely Sources
March 20th, 2015 Fact: content is king Fact: blogging is important to search marketing Fact: good content attracts relevant traffic Fact: good content grows qualified leads So you ask yourself; “How do I create content people love? Where do I come up with the ideas?” Fact: in-house 1) Your Buyer Persona A buyer persona … Continue reading 3 In-House Sources For The Content Ideas You Need
Jane IntrieriJanuary 9, 2015 In 2014 alone, marketers spent 26 percent more on paid search than in 2013 (Target Marketing). What’s more, a recent study conducted by StrongView found that nearly 40 percent of marketers surveyed would have an increased budget for paid search in 2015. It’s no surprise that marketing teams are continuing, year … Continue reading Why You Need Paid Search Conversion Tracking For Online And Offline Sources
Jamin Andrews December 7, 2014 Being an artisan of web design can be incredibly satisfying. There’s nothing like crafting a site that seamlessly blends a bit of technical wizardry with a creative edge to produce something that powerfully engages the end user and enhances the way they browse online. The challenge with working in … Continue reading 5 Brilliant Sources of Inspiration For Web Designers
As bloggers, it’s all too easy to over focus on our words, opinions, and what we publish. After all, it’s the words that the search engines crawl for rankings and that drive people back again and again. However, imagery is another incredibly important – and all too often – overlooked element. For one, images help … Continue reading 20+ Free Image Sources for Your Blog
