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Advertisers risk ad disapprovals if their sites violate spam policies, making search compliance critical to PPC success. Anu Adegbola on December 26, 2024 Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies. Specifically, ads directing users … Continue reading Google tightens ad policies to align with Search spam rules
Insights on list management, subscriber acquisition and personalization to keep your email campaigns effective. Brian McKenna on July 31, 2024 Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. Responsible list management to stay under spam thresholds means subscriber volume will likely decrease over time. As … Continue reading Subscriber acquisition best practices following Gmail’s spam update
April 24, 2024 Generative AI meets scams and spam: Deciding what’s real on social media gets trickier AI-generated images draw in users—and Facebook’s recommendation algorithm may be organically promoting these posts. BY The Conversation If you’ve spent time on Facebook over the past six months, you may have noticed photorealistic images that are too good … Continue reading Generative AI meets scams and spam: Deciding what’s real on social media gets trickier
Tips to stay compliant with Google’s email guidelines, plus best practices for data hygiene, domain authentication and privacy law adherence. Summer Deeb on April 17, 2024 On Feb. 1, 2024, Google began enforcing spam guidelines for bulk email senders, warning senders to keep their spam rates reported in Google’s Postmaster Tools below .01%. Here are … Continue reading Achieving a low Gmail spam rate: 3 essential steps
Adapt your cold email strategy to the latest spam policy updates. Ensure your emails resonate with prospects and drive meaningful results. Vladyslav Podoliako on March 6, 2024 Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. The aim is to make inboxes safer and less … Continue reading Navigating new spam policies: A guide to effective cold email outreach
Judge Throws Out RNC Suit Against Google Over Spam Filters by Wendy Davis @wendyndavis, August 25, 2023 A federal judge has thrown out the Republican National Committee’s lawsuit against Google for allegedly sending fundraising messages into Gmail users’ spam folders. In a decision issued Thursday, U.S. District Court Judge Daniel Calabretta in the Eastern District … Continue reading Judge Throws Out RNC Suit Against Google Over Spam Filters
Google Merchant Center Policy Tags AI-Generated Reviews As Spam by Laurie Sullivan @lauriesullivan, July 28, 2023 Automated review content created by generative artificial intelligence (GAI) will be considered spam and against Google’s policy, according to the Google Merchant Center policy blog. It’s sort of a wild shift in events, as the company delves deeper into … Continue reading Google Merchant Center Policy Tags AI-Generated Reviews As Spam
Gmail Is Shooting Email Newsletters Into Spam Folders: Report by Ray Schultz , June 8, 2023 An apparent Gmail glitch is shooting email newsletters into spam folders. The issue was reported by Search Engine Journal, which saw open rates plummet below average for its email newsletters earlier this month. The problem was that the newsletters were redirected … Continue reading Gmail Is Shooting Email Newsletters Into Spam Folders: Report
Google Talks Back: Tech Giant Asks Court To Drop Suit Over Alleged Spam Bias by Ray Schultz , February 8, 2023 Google has asked a federal court to toss a lawsuit filed against it by the Republican National Committee (RNC) over alleged bias in spam-filter placement. The RNC sued last year after an academic report … Continue reading Google Talks Back: Tech Giant Asks Court To Drop Suit Over Alleged Spam Bias
Whistleblower accuses Twitter of being ‘grossly negligent’ towards security The former Twitter head of security also says Twitter prioritizes user growth over reducing spam. M. Moon @mariella_moon Dado Ruvic / reuters Peiter “Mudge” Zatko, Twitter’s former head of security, says the company has misled regulators about its security measures in his whistleblower complaint that … Continue reading Twitter merges misinformation and spam teams following whistleblower claims
