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If your messages aren’t getting through, it might be time to rethink your email marketing strategy. Columnist Jose Cebrian outlines some steps for developing a “good” sending reputation. Jose Cebrian on August 29, 2016 In the world of email marketing, deliverability is a core issue. It’s commonly known that when you send an email, it … Continue reading Is your email a casualty of the war on spam?
by Kristen Dunleavy Follow @KristenWritesItAugust 13, 2016 The success of any email marketing campaign probably hinges more on one word than any other: deliverability. Your message simply cannot prompt action if the recipient doesn’t receive it. Which is why you want it to end up in the recipient’s inbox, not relegated to their junk or … Continue reading Email Deliverability Best Practices: Understanding Spam Filters
by Dan Shewan July 26, 2016July 26, 2016 We often talk about the importance of user intent. However, these discussions are typically framed within a PPC or SEO/content marketing context; we talk a great deal about assessing user intent with regard to the audiences we’re targeting with our paid search campaigns, our content, or our … Continue reading From Spam to BAM! Leveraging User Intent in Email Optimization
Attention, marketers! If it’s unsolicited, irrelevant email, it’s spam. Columnist Patrick Armitage puts out a call to his fellow marketers to put a stop to the scourge. Patrick Armitage on July 26, 2016 Subject line: When can we catch up? Hi [First Name],We’ve never met. In fact, you’ve never visited our company’s site, given … Continue reading Marketing PSA: Cold lead generation is spam
by Lauren Simkins July 26, 2016July 26, 2016 Hands up! Step away from the keyboard. Before you hit that send key on your next genius email marketing campaign, I want you to ask yourself something: Who are you trying to reach and why? Have you ever sent out an email only to get no response? … Continue reading You’ve Got Mail: How Not To Spam Your Audience With Email Marketing
by Seamas Egan June 27, 2016 Follow @SeamasEganJune 27, 2016 Email marketers have long been wary of the spam folder and avoid it like a black hole that could trap their messages where their contacts will never see them. A message in the spam folder likely removes all possibility for click-through and conversion, so email … Continue reading Beyond the Junk Folder: How Spam Can Undermine Your Future Messaging
by Elna Cain June 22, 2016June 22, 2016 Do you spend hours painstakingly crafting an email for your new marketing campaign only to get a poor open rate in return? The number one reason your email isn’t read is because it automatically gets sent to the spam folder by your user’s email provider (Gmail, Outlook, … Continue reading 14 Ways to Avoid Email Spam Filters
by Roee Ganot June 17, 2016 Follow @RoeeGanotJune 17, 2016 The data from your Google analytics is extremely important. It helps you understand how well your site is performing, and it gives you guidance on how to improve your site, such as content that your visitors want or tweaks that need to be made to … Continue reading How to Get Rid of Spam in Your Analytics
Seeing lots of spammy local listings on Google? It’s not just you! Columnist Joy Hawkins notes some of the problems with Google’s reinforcement of its Google My Business guidelines. Joy Hawkins on May 20, 2016 Editor’s Note: Since this column was originally published, we’ve received comment from Google on the matter, which we’ve included … Continue reading Got spam? Google My Business doesn’t care.
by Andrew Gazdecki March 4, 2016 Follow @biznessappsMarch 4, 2016 As the mobile market expands, so does the way we communicate. While texting and chatting apps like Skype and and WhatsApp have proven extremely popular, email is still the dominant form of communication between businesses. The problem is, the spam folder exists. Mashable reported that … Continue reading 5 Steps To Stay Out Of The Spam Folder
