Tag Archives: Spans

Attention Spans Are Growing

Attention Spans Are Growing by Laurie Sullivan , Staff Writer @lauriesullivan, August 28, 2018 Business professionals are spending more time with content. In fact, 59% say they can give a piece of content their undivided attention without becoming distracted more today versus one year ago. And 49% admit they have become more selective about the content … Continue reading Attention Spans Are Growing →

5 Writing Tricks That Will Keep Readers With Short Attention Spans Interested

Productivity

Heather R. Morgan — August 18, 2017 Follow @HeatherReyhan — August 18, 2017 bluebudgie / Pixabay Ask any copywriter to name their biggest challenge today, and ten to one will tell you it’s writing for the ever-shrinking attention span. Whether we really do have shorter attention spans than goldfish, as the news tells us, or … Continue reading 5 Writing Tricks That Will Keep Readers With Short Attention Spans Interested →

How to Write Email Content for Short Attention Spans

Email Marketing

by Kristen Dunleavy Follow @KristenWritesItAugust 24, 2016 Do you feel as though your attention span is getting shorter? You are probably right. And you are not alone. In fact, if the results of a Microsoft study are accurate, the attention span of a human being is now about eight seconds – down from 12 seconds … Continue reading How to Write Email Content for Short Attention Spans →

How to Design Emails for Small Screens and Short Attention Spans

Email Marketing

Ryan PinkhamMay 31, 2015 How do you check your email? If you’re like most people, it’s often on a much smaller screen than the one you were using just a few years ago. Today, more than 65 percent of all emails are opened on a mobile device. When it comes to your email marketing, you … Continue reading How to Design Emails for Small Screens and Short Attention Spans →