By Christopher Zara September 23, 2022 Anyone who has seen the recent headlines about social media users supposedly cooking chicken in NyQuil will not be surprised to learn that consumers sometimes use products in ill-advised ways. But if you’re an entrepreneur who is looking to expand into new product lines, it’s … Continue reading NyQuil chicken aside, misusing products can spawn product innovation
Structural marriage and cross-department coordination are critical for building a successful marketing strategy. With so many business structure possibilities, it can be particularly complicated to consolidate content across departments, especially if it’s created in isolation. Internal structure can therefore dictate content efficiency, and decentralized structures can, in turn, spawn duplicate, overlapping or conflicting content. What … Continue reading Can company structure spawn cannibalization? Most definitely.
