Startup Lexicon Blockchain To Run At Programmatic Speeds by Laurie Sullivan @lauriesullivan, April 20, 2018 Ternio, a startup working to provide transparency into programmatic advertising, on Friday introduced blockchain technology called Lexicon, which can process up to 1 million transactions per second. The technology will offer transparency into ad transactions and the ability to make … Continue reading Startup Lexicon Blockchain To Run At Programmatic Speeds
Tag Archives: Speeds
Customer-Centricity: Avoid Speeds And Feeds, Speak To Needs
by Cory Treffiletti, Featured Contributor, November 9, 2016 Being customer-centric is a buzzworthy topic these days. Every company pays lip service to being customer-centric, but in most cases it is simply that: lip service. Most companies simply come up short. Customer-centricity is easy to talk about and hard to do. First off, you have to … Continue reading Customer-Centricity: Avoid Speeds And Feeds, Speak To Needs
Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach
Facebook wants to make mobile ad links load faster, so it will start pre-loading them and push advertisers to make them load even quicker. Tim Peterson on August 31, 2016 Fotos593 / Shutterstock.com Facebook has sent out a warning to advertisers: Cut down the time it takes to load your webpages, or we’ll cut the … Continue reading Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach
Messages on digital billboards are now being triggered by four speeds of passing traffic
New campaign for Dannon Yogurt goes beyond previous message-changing based only on “slow” and “fast” traffic. Barry Levine on June 30, 2016 Digital billboards have taken another step — metaphorically speaking — toward becoming full-fledged interactive media. In a new campaign for Dannon Yogurt’s DanActive drinkable yogurt, four levels of traffic speed were employed for the first … Continue reading Messages on digital billboards are now being triggered by four speeds of passing traffic
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