Growing economy has ad buyers increasing their 2024 ad spend projections to 11.8%, up significantly from last year. Constantine von Hoffman on September 9, 2024 Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% projected at the end of last year, according to a new IAB report. The report, “The 2024 … Continue reading Optimistic marketers increase expected ad spend
Manulife/John Hancock Makes The Case For Increased Media Spend by Laurie Sullivan , Staff Writer @lauriesullivan, August 26, 2024 Bringing measurement in house enabled a global financial advice, insurance and wealth and asset management service to determine how much measurement drove success for creative, media and brand strategies, prompting Manulife/John Hancock to invest in its first … Continue reading Manulife/John Hancock Makes The Case For Increased Media Spend
Google Ads Return On Ad Spend Slips Into TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2024 Loss of confidence in the return on ad spend of Google Ads and paid search keeps Catherine Hoffman Seaton, vice president of marketing at Windsor Stores, coming back to the TikTok platform. Seaton told attendees at the … Continue reading Google Ads Return On Ad Spend Slips Into TikTok
August 06, 2024 Reddit forecasts higher quarterly revenue, owing to growing ad spend The earnings also fan optimism that Reddit’s content licensing deals with Alphabet’s Google and Microsoft-backed OpenAI are paying off despite a fiercely competitive social media market, as it looks to diversify its revenue streams. BY Reuters Reddit forecast third-quarter revenue above Wall Street … Continue reading Reddit forecasts higher quarterly revenue, owing to growing ad spend
While Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower growth, YouTube was up 28% thanks to a big increase in impressions. Constantine von Hoffman on July 31, 2024 Most U.S. digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored … Continue reading Second quarter saw slowing ad spend on most platforms
IAB report finds more money moving to digital video advertising even as measurement problems persist. Constantine von Hoffman on July 16, 2024 Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than … Continue reading Digital video ad spend sees 16% increase this year
July 11, 2024 Simplifying global spend management Automation is the transformative engine fueling Brex’s revolutionary AI-powered platform BY FastCo Works A historically difficult part of doing business for companies big and small is staying on top of how money is spent. Even as new technologies reshape other business practices, the management of expenses, payments, and reimbursements … Continue reading Simplifying global spend management
May 10, 2024 Is your tax refund ‘fun money’? Here’s how experts say you should spend it The grown-up advice is to put it towards debt and savings. BY Associated Press The average taxpayer is getting a $2,852 refund, $75 more than last year, based on the most recent IRS data. So what should you do … Continue reading Is your tax refund ‘fun money’? Here’s how experts say you should spend it
IAB’s Video Ad Spend study projects $63 billion in video ad spending with more going to digital video than linear for the first time. Chris Wood on April 25, 2024 U.S. digital video ad spend is expected to hit $ 63 billion in 2024, a 16% increase from the previous year, according to projections … Continue reading Video ad spend expected to rise 16%, surpassing linear TV this year
ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively. Andrea Cruz on March 27, 2024 In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method … Continue reading Maximizing your B2B spend: Is account-based marketing worth it?
