As national advertisers divert spending to non-swing states, regional advertisers get some relief. Chris Wood on October 29, 2024 at 2:13 pm | Reading time: 3 minutes It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. This last part is making it hard … Continue reading Political ad spending shifts regional CTV costs for brands
October 19, 2024 Wealthier Americans are driving retail spending Lower-income consumers, by contrast, have been disproportionately squeezed by higher-priced rent, groceries, and other necessities, leaving them less able to spend on discretionary items. BY Associated Press It’s a trend that has surprised many: Why, despite being squeezed by high prices, have Americans kept spending at retail … Continue reading Wealthier Americans are driving retail spending
Adobe expects an 8.4% increase over last year’s online spending, nearly twice the increase seen last year. Chris Wood on October 1, 2024 U.S. online holiday shoppers are expected to spend $ 240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% increase over last year’s … Continue reading 2024 online holiday spending set for record year with $240 billion in sales
SMBs Face Inflation Troubles, As Consumers Reduce Spending by Laurie Sullivan , Staff Writer @lauriesullivan, September 17, 2024 Holidays have become the most stressful time of the year for small and medium-sized businesses, not just consumers. Pressures around inflation and the state of the economy are causing concern for small business owners ahead of the upcoming … Continue reading SMBs Face Inflation Troubles, As Consumers Reduce Spending
Consumers and ecommerce brands agree the sector’s outlook is positive. But they part ways when it comes to what makes a good shopping experience. Kim Davis on September 4, 2024 Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not … Continue reading Ecommerce sees positive spending trends
September 01, 2024 Consumer spending increased in July as expected The increase was across both goods and services, with outlays on motor vehicles and parts leading the charge. BY Reuters U.S. consumer spending increased solidly in July, suggesting the economy remained on firmer ground early in the third quarter and arguing against a half-percentage-point interest rate … Continue reading Consumer spending increased in July as expected
The spending increase comes despite fewer brands using RMNs. This may change: 66% expect them to become valuable marketing tools by 2026. Constantine von Hoffman on August 28, 2024 Ad spending on retail media networks (RMN) is projected to increase 26% this year to nearly $ 55 billion, according to a new study from … Continue reading RMN ad spending up 26% but questions remain
August 29, 2024 The companies with the most low-wage workers are spending billions on stock buybacks instead of raises A new report sheds light on exactly where these companies’ priorities lie. While some Americans have been looking to tighten their belts recently, U.S. corporations have been on a spending spree—but that money hasn’t been going … Continue reading The companies with the most low-wage workers are spending billions on stock buybacks instead of raises
By Pavithra Mohan January 18, 2024 The pandemic upended the childcare industry, forcing providers to shut their doors—in many cases permanently—and leaving parents with even fewer options than they had prior. By now, the $24 billion in federal aid that was secured for the childcare industry during the pandemic has dried up, leaving many … Continue reading U.S. families are spending 24% of their annual income on childcare
Data Shows Consumers Plan To Cut Holiday Spending by Laurie Sullivan , Staff Writer @lauriesullivan, November 21, 2023 It’s never a good time for Google to confirm a reporting bug in Google Search Console — especially just days before the long Thanksgiving holiday weekend, when consumers have cut budgets and brands are trying to figure out … Continue reading Data Shows Consumers Plan To Cut Holiday Spending
