Tag Archives: Spending

The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media

B2B Marketing

The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media by Ray Schultz , Columnist, May 30, 2023 B2B marketers are somewhat upbeat about the economy, and are adjusting their budgets accordingly. Most are also hopeful about AI, judging by State Of B2B Digital Marketing, a study released Tuesday by Wpromote and … Continue reading The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media →

US adults are spending less time on Twitter since Elon Musk took over

Twitter Under Fire

Karissa Bell   @karissabe There’s never really been a shortage of reasons to spend less time on Twitter. Even before Elon Musk’s chaotic takeover, the platform was long plagued by misinformation, hate speech, harassment and other ills that made it less than welcoming. There’s never been a better time to quit Twitter. The Elon Musk-induced … Continue reading US adults are spending less time on Twitter since Elon Musk took over →

‘Bad’ digital ad spending can harm the environment

Digital Advertisement

As we come up to Earth Day, know that the media properties with the biggest carbon footprint are typically fraud, click-bait or offer low-value inventory. Constantine von Hoffman on April 21, 2023 “Bad” digital ad spending is very bad for the environment. That’s the finding of Scope3’s State of Sustainability Report which found that media … Continue reading ‘Bad’ digital ad spending can harm the environment →

Martech spending continues strong despite rocky economy

Marketing Budgets

60% of businesses say they are increasing spending on marketing technology, services and personnel this year. Constantine von Hoffman on March 13, 2023 Some 60% of businesses are increasing their spending on martech this year, according to a study by Clevertouch Marketing and the University of Southampton. However, more B2B businesses are reporting trouble in … Continue reading Martech spending continues strong despite rocky economy →

Health Sciences Marketers Prioritized Spending On Events, Social Media Over Email, Study Finds

Marketing Statistics

Health/Life Sciences Marketers Prioritized Event, Social Media Spend Over Email In 2022 by Ray Schultz , March 10, 2023 Providers in the health or life sciences industry increased their marketing budgets last year, according to Health & Life Sciences Marketing Trends, a study by Scorr Marketing. Of the companies polled, 52% upped their spending on trade … Continue reading Health Sciences Marketers Prioritized Spending On Events, Social Media Over Email, Study Finds →

Adobe: Weather Could Result In More Spending Than Cyber Monday

Adobe Services

Adobe: Weather Could Result In More Spending Than Cyber Monday by Laurie Sullivan , Staff Writer @lauriesullivan, March 9, 2023 Weather influences a lot — from the way people dress and what they purchase to where and when they travel. It also boosts online spending. For marketers, capitalizing on weather can yield returns comparable to big … Continue reading Adobe: Weather Could Result In More Spending Than Cyber Monday →

What business leaders are spending more on in 2023—and where they are cutting back

Leadership

  By Megan Morrone December 30, 2022 With a slumping economy and a brutal slew of tech layoffs in 2022, many executives are looking to tighten spending in 2023, while others are spending money to scoop up all the great talent now flooding the market and looking for work. As next year’s budgets take shape, … Continue reading What business leaders are spending more on in 2023—and where they are cutting back →

The Great Cutback: Most Consumers Are Reducing Their Spending

Consumer Behavior

The Great Cutback: Most Consumers Are Reducing Their Spending by Ray Schultz , Columnist, December 29, 2022 Consumers are adhering to their guilty pleasures — even as they worry about inflation and other threats to their finances. For instance, some people are continuing their consumption of cigarettes/vaping, alcohol and marijuana, according to Jungle Scout’s Consumer … Continue reading The Great Cutback: Most Consumers Are Reducing Their Spending →

Record Spending, Record Misery: Can Retail Rescue Blue Americans?

Retail Industry

health Record Spending, Record Misery: Can Retail Rescue Blue Americans? by Sarah Mahoney  @mahoney_sarah, December 27, 2022 Companies like Talkspace have made it easier to find help for depression and anxiety. While the final counting on this year’s holiday spending isn’t quite finished, it may set records or at least come close. Yet another set … Continue reading Record Spending, Record Misery: Can Retail Rescue Blue Americans? →

Random Posts on