Tag Archives: Spending

November online spending up only 0.1% heading into Black Friday

Inflation is high and unemployment is low. So no one is really sure what consumers will do during the holiday shopping season. Constantine von Hoffman on November 23, 2022 Online shoppers spent $ 64.59 billion for the first three weeks in November — a 0.1% increase from the same period last year, according to Adobe … Continue reading November online spending up only 0.1% heading into Black Friday →

B2B Marketers Forecast Spending Increases In 2023

B2B Marketing

B2B Marketers Forecast Spending Increases In 2023 by Ray Schultz , November 10, 2022 B2B brands plan to increase their marketing budgets in 2023, according to the 2023 B2B Marketing Mix Report, a study by Sagefrog Marketing Group. Of the firms polled, 62% will increase their marketing budgets, while 25% will keep them at current … Continue reading B2B Marketers Forecast Spending Increases In 2023 →

Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti

Advertisement Industry

Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti by Laurie Sullivan @lauriesullivan, October 13, 2022 Spending on Google search ads overall grew 15% year-over-year (YoY) in Q3 2022, slowing from 18% growth in the prior quarter for advertisers working with Tinuiti, a full-service agency. Although Google faces a slowdown due to the … Continue reading Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti →

Paid-Search Spending Rose 5% In September

Search Advertisement

Paid-Search Spending Rose 5% In September by Laurie Sullivan , Staff Writer @lauriesullivan, October 7, 2022 Marketers spent more on paid search advertising in September compared with August, according to data released this week. Skai regularly releases data tracking the amount its clients spend on a monthly basis, along with the cost for clicks (CPCs) on … Continue reading Paid-Search Spending Rose 5% In September →

The ABM Comfort Zone: B2B Brands Are Spending On Process, And Some Are Earning ROI

ABM Strategy

The ABM Comfort Zone: B2B Brands Are Earning ROI by Ray Schultz , Columnist, September 21, 2022 Account-based Marketing (ABM) is working for at least some B2B brands. Of all B2B marketers, 53% of users say ABM generates more revenue than other marketing efforts. And it produces decent return on investment — for some. Granted, … Continue reading The ABM Comfort Zone: B2B Brands Are Spending On Process, And Some Are Earning ROI →

US martech spending set to break $20 billion this year; growth slowing

Economy Recession

This is a 14.3% increase from 2021 when spend was up 20.9% Constantine von Hoffman on September 9, 2022 U.S. marketing technology spending is expected to increase a healthy 14.3% this year — surpassing $ 20 billion, according to industry research eMarketer. But marketing technology spending increases in 2022 won’t match earlier years. Spending increased … Continue reading US martech spending set to break $20 billion this year; growth slowing →

In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove Ads

Generation Z

In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove Ads by Laurie Sullivan @lauriesullivan, September 8, 2022 What turns an app into a favorite and how much are gamers and non-gamers willing to spend for in-app purchases varies based on several factors. Some want a one-time fee to remove ads, while … Continue reading In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove Ads →

Despite strong user spending, Bumble sees a drop in revenue forecast

Revenue Forecasting

By Jessica Bursztynsky August 10, 2022 Bumble users are spending more on the namesake app as singles return to their pre-pandemic habits. The dating company, which owns Bumble, Badoo, and Fruitz, reported 2Q revenue of $220.5 million, up 18% year over year and just over Wall Street’s expectations. The Bumble app specifically brought in … Continue reading Despite strong user spending, Bumble sees a drop in revenue forecast →

Almost half of consumers are consciously spending less

Consumer Behavior

A new survey from LoopMe finds consumers cutting their spending and highly in favor of working from home. Kim Davis on August 3, 2022 Nearly half of consumers in the U.S., U.K. and Australia are consciously spending less due to cost-of-living concerns. The survey of 18,000 people also found that 67% of professionals in roles … Continue reading Almost half of consumers are consciously spending less →

Amazon Prime Day May Be A Benchmark For Spending Trends And The Economy

Amazon Prime

Amazon Prime Day May Be A Benchmark For Spending Trends And The Economy by Laurie Sullivan , Staff Writer @lauriesullivan, July 26, 2022 Adobe on Tuesday released data on key themes and categories around consumer spending habits for Prime Day sales, which the company believes will become a benchmark for spending during the remainder of the year. … Continue reading Amazon Prime Day May Be A Benchmark For Spending Trends And The Economy →