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Tag Archives: Spent

Billions spent on swing state political ads is leaving voters frazzled

October 30, 2024 Billions spent on swing state political ads is leaving voters frazzled Swing state voters have been bombarded with robocalls, texts, campaign visits, billboards, flyers, and social media messages. BY Reuters Libby Brouwer was so fed up with political advertisements interrupting her YouTube viewing in the battleground state of Michigan that she opted to … Continue reading Billions spent on swing state political ads is leaving voters frazzled

We spent nearly a year building a gen AI tool. These are the 5 (hard) lessons we learned

June 11, 2024 We spent nearly a year building a generative AI tool. These are the 5 (hard) lessons we learned McKinsey built an AI tool called Lilli to bring sources and capabilities into one platform to improve workflows. BY Kitti Lakner and Erik Roth When generative artificial intelligence (gen AI) emerged prominently in late 2022, … Continue reading We spent nearly a year building a gen AI tool. These are the 5 (hard) lessons we learned

Vivek Ramaswamy spent $3.3 million to buy 8% of BuzzFeed. How much damage could he do with that stake?

May 23, 2024 Vivek Ramaswamy spent $3.3 million to buy 8% of BuzzFeed. How much damage could he do with that stake? It may be a small fraction of the company, but activist investors in Apple and ExxonMobil have accomplished a lot, with a lot less. BY Clint Rainey Update, 5/23/24: After this article was published, … Continue reading Vivek Ramaswamy spent $3.3 million to buy 8% of BuzzFeed. How much damage could he do with that stake?

Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites

Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites by Laurie Sullivan  @lauriesullivan, April 8, 2022 Retailers continue to focus on ecommerce and online offerings — especially when it comes to advertising — but the top retail sites and the areas where brands spent the majority of their budgets … Continue reading Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites

Whistleblower says Microsoft spent millions on bribes abroad

Whistleblower says Microsoft spent millions on bribes abroad The former employee estimates “a minimum of $200 million each year” is being skimmed. A. Khalid @askhalid March 26th, 2022 Stringer . / reuters In an essay published Friday on the whistleblower platform Lioness, former Microsoft manager Yasser Elabd alleged that Microsoft fired him after he alerted … Continue reading Whistleblower says Microsoft spent millions on bribes abroad

Time spent on content is what matters to TikTok: Friday’s Daily Brief

Plus another reminder to take our 3 minute Event Participation survey. Chris Wood on July 23, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered … Continue reading Time spent on content is what matters to TikTok: Friday’s Daily Brief

Marketers say Time Well Spent movement isn’t influencing social media plans

Marketing Land polled marketers about whether or not the Time Well Spent movement plays into their social media plans. Here’s what we learned. Amy Gesenhues on December 11, 2018   Social media apps and mobile device operating systems introduced a number of features this year to help people be more mindful of their digital usage. … Continue reading Marketers say Time Well Spent movement isn’t influencing social media plans