A lot of the public’s online conversations are now happening in not-so-public places like Slack, Discord and Telegram. Constantine von Hoffman on August 29, 2022 Pumpkin spice latte (PSL) is a marketer’s dream come true. Introduced by Starbucks in 2003, it has become a cultural icon, created a new consumer product sector and, oh yeah, … Continue reading Pumpkin spice latte and the mystery of the missing consumer conversations →